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Beauty of Joseon vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and A+ are skincare brands known for gentle daily care and thoughtfully calibrated formulas. The Korean line, founded in 2016, features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Meanwhile, the Indian brand, founded in 1990, relies on mild moisturizers to reliably support daily moisture balance for sensitive skin. They differ as the former offers targeted treatments for dark spots, acne, and mature concerns, whereas the latter focuses on foundational hydration.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular Beauty of Joseon and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs A+ products

Questions and answers

Beauty of Joseon or A+: which is better?

Beauty of Joseon offers a much broader range of products on this page with High to Superior Lovi fit levels for dry, sensitive, and dry sensitive skin, whereas A+ lists only a single moisturizer with Average to Low fits. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and A+?

Beauty of Joseon offers a wide variety of skincare products on this page with high Lovi fit levels for dry, sensitive, and dry sensitive skin, whereas A+ features only one moisturizer, the 345 Relief Cream, which has lower fit ratings across most skin types.

Beauty of Joseon or A+: which moisturizer is better?

Beauty of Joseon offers significantly better moisturizer options for most skin types, featuring formulas like the Dynasty Cream and Red Bean Water Gel with High fit levels for dry, mature, and acne-prone skin. In contrast, the A+ 345 Relief Cream achieves only Average or Low fit levels across those same skin types.

Which is more affordable, Beauty of Joseon or A+?

The products on this page for Beauty of Joseon and A+ do not include pricing information, so this page cannot determine which brand is more affordable.

Which causes fewer breakouts, Beauty of Joseon or A+?

Beauty of Joseon offers a wide variety of products on this page, but reviewers note that they can sometimes cause breakouts and acne. A+ only features the 345 Relief Cream on this page, which has an Average Lovi fit for acne-prone skin.

Which brand has been around longer, Beauty of Joseon or A+?

A+ has been around longer, having been founded in India in 1990, whereas Beauty of Joseon was founded in South Korea in 2016.

Do Beauty of Joseon and A+ products contain any fragrance?

Every product on this page from both Beauty of Joseon and A+ lists no fragrance in its ingredients.

Which brand offers more products on the comparison page?

Beauty of Joseon offers significantly more products on this comparison page than A+, featuring a wide range of popular cleansers, serums, sunscreens, and masks.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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