Simple vs A+
Simple and A+ are established skincare brands offering gentle formulations for daily routines. The British line, founded in 1960 and owned by Unilever PLC since 2011, provides moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. Standout choices include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin, where niacinamide reduces hyperpigmentation and improves aging signs while glycerin improves skin hydration and barrier function. Meanwhile, the Indian brand founded in 1990 is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas, featuring the 345 Relief Cream as a standout product for acne-prone skin and suiting sensitive skin best because of its mild composition. While both reliably support daily moisture balance, they differ in their specific heritage, targeted skin concerns, and key ingredient focuses.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or A+: which is better?
Simple is the better choice on this page, offering a broad range of fragrance-free cleansers, makeup removers, and moisturizers with High to Superior Lovi fits for various skin types. Glycerin helps maintain skin hydration, and niacinamide may help reduce skin pigmentation and aging signs. A+ features only one product with lower fit levels for several skin types.
What is the difference between Simple and A+?
Simple features a large lineup of fragrance-free cleansers, toners, and moisturizers that Lovi rates mostly as Average fit, whereas A+ includes just one moisturizer on this page with lower fits for combination and oily skin types. The products on this page from Simple contain niacinamide and glycerin, which help with hydration and skin tone.
Simple or A+: which moisturizer is better?
Simple offers more moisturizer options on this page, including the Hydrating Light Moisturiser, Replenishing Rich Moisturiser, and Water Boost Hydrating Gel Cream, all of which have an Average Lovi fit level for dry skin, whereas A+ only features the 345 Relief Cream.
Which is more affordable, Simple or A+?
Simple offers more affordable options, with reviewers noting its lightweight, value-friendly moisturizers across the products on this page, whereas A+ has fewer products featured.
Which causes fewer breakouts, Simple or A+?
Simple offers products on this page that may cause breakouts or irritations according to reviewer feedback, while A+ has no such data reported.
Which brand was founded earlier, Simple or A+?
Simple was founded earlier in 1960, while A+ was founded in 1990.
Do products from either Simple or A+ contain fragrance?
Every product on this page from both Simple and A+ lists no fragrance in its ingredients.
Which skin types does the Simple brand fit best according to its brand-focused routines?
According to its brand-focused routines, Simple fits acne-prone skin, skin with dark spots, and oily skin best.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
