Simple and A+ are established skincare brands from Britain and India that offer gentle moisturizers and thoughtfully calibrated formulas. Simple is deeply loved for its cleansers, toners, and makeup removers featuring niacinamide and glycerin, suiting oily skin and acne-prone skin best. Meanwhile, the Indian brand is widely beloved for its mild composition, which suits sensitive skin best and reliably supports daily moisture balance. Ultimately, they differ in their origin and specific formulations, as the British line targets blemishes and hydration with active ingredients, while the other focuses primarily on gentle, everyday soothing care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page, offering a broad range of fragrance-free products with high Lovi fit levels for sensitive and acne-prone skin, whereas A+ lists only one moisturizer with lower fit for oily and combination skin. Simple features key ingredients like glycerin and niacinamide, which helps hydrate the skin and may reduce pigmentation.
Simple offers a wide range of products including micellar waters and moisturizers that feature a High Lovi fit for sensitive skin, whereas A+ lists only the 345 Relief Cream on this page. Furthermore, the products on this page by Simple contain niacinamide and glycerin to help improve skin hydration and reduce pigmentation.
Simple offers lightweight and value-friendly moisturizers with average Lovi fit levels across skin types, whereas A+ features the 345 Relief Cream with a low to average fit for most skin types.
Which is more affordable, Simple or A+?
Simple features lightweight, value-friendly moisturizers among the products on this page, whereas the page lists no affordability details for A+.
Which causes fewer breakouts, Simple or A+?
Simple features products on this page that may cause breakouts or irritations as reviewers often note, while A+ does not have reported breakout issues in its reviews.
Which brand has been around longer, Simple or A+?
Simple has been around longer, having been founded in 1960 in the United Kingdom, whereas A+ was founded in 1990 in India.
Do any products from Simple or A+ contain fragrance?
Every product on this page from both Simple and A+ lists no fragrance in its ingredients.
How does the Lovi fit level of the moisturizer compare between Simple and A+ for sensitive skin?
For sensitive skin, Simple offers several moisturizers with an Average Lovi fit level, whereas the A+ 345 Relief Cream also has an Average Lovi fit level. Glycerin helps provide moisture across these products.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
