Simple and A+ are established skincare brands offering gentle moisturizers, soothing makeup removers, dependable cleansers, and refreshing toners with key ingredients like niacinamide and glycerin. The British brand suits oily skin and mature skin best, featuring standout options such as the Kind to Skin Soothing Facial Toner and the Micellar Cleansing Water to improve aging signs, boost hydration, and strengthen barrier function. Meanwhile, the Indian brand is widely beloved for thoughtfully calibrated formulas that suit sensitive skin best, with the 345 Relief Cream serving as a standout choice for acne-prone skin. While both share a dedication to mild composition, they differ in their specific heritage, targeted skin types, and specialized product ranges.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page because it offers a wide range of well-rated products, such as its High-fit toner for sensitive skin and makeup removers, whereas A+ features only one moisturizer with mostly Average to Low fits. Glycerin helps maintain skin hydration, and niacinamide helps reduce cutaneous pigmentation.
Simple features a wide range of products including micellar waters, cleansers, and moisturizers with fit levels ranging up to Superior, whereas A+ has a single moisturizer on this page with mostly Average fits. Key ingredients like glycerin in Simple help support skin hydration.
Simple offers a wider variety of moisturizers like its lightweight, value-friendly formulas, whereas A+ features the 345 Relief Cream on this page. Glycerin, a key ingredient across Simple products, helps hydrate the skin. Niacinamide may also help improve skin tone and aging signs.
Simple features lightweight and value-friendly moisturizers among the products on this page, whereas information on A+ affordability is not provided.
Which causes fewer breakouts, Simple or A+?
Simple products on this page are rated as having an Average fit for acne-prone skin, while reviewers mention that they sometimes cause breakouts or irritations; A+ features only one product on this page, the 345 Relief Cream, which has an Average fit for acne-prone skin.
Which brand has been around longer, Simple or A+?
Simple has been around longer, having been founded in 1960 compared to A+ which was founded in 1990.
Do any products from either Simple or A+ contain fragrance?
Every product on this page from both Simple and A+ lists no fragrance in its ingredients.
What key ingredients are found across Simple's products?
Simple features niacinamide and glycerin as key ingredients across the products on this page. Niacinamide helps reduce skin pigmentation, and glycerin helps improve skin hydration.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
