Simple vs A+
Simple and A+ are established skincare brands offering gentle moisturizers and thoughtfully calibrated formulas designed to support daily moisture balance. The British line, founded in 1960 and owned by Unilever PLC since 2011, is known for cleansers, makeup removers, and toners featuring nourishing niacinamide and glycerin, while the Indian company, founded in 1990, is widely beloved for its mild composition. The former suits oily acne-prone skin and sensitive skin best through products like the Kind to Skin Soothing Facial Toner, Micellar Cleansing Water, and standard Micellar Water, whereas the latter suits sensitive skin best with the 345 Relief Cream. They primarily differ in their geographic origins, parent ownership, and specific hero ingredients, with the first brand relying on clinically supported vitamins and humectants to reduce hyperpigmentation, improve aging signs, and enhance hydration.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular Simple and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or A+: which is better?
Simple is the better choice on this page, as it offers a wide selection of products with High and Average Lovi fit levels for sensitive and acne-prone skin, whereas A+ lists only one product with mostly Average or Low fits. Niacinamide helps reduce skin pigmentation, and glycerin helps improve skin hydration.
What is the difference between Simple and A+?
Simple features multiple fragrance-free products on this page, such as makeup removers and moisturisers, and Lovi rates its Kind to Skin Soothing Facial Toner as a Superior fit for mature skin. A+ offers the 345 Relief Cream on this page, which lists no fragrance. Niacinamide helps reduce skin pigmentation, and glycerin helps improve skin hydration.
Simple or A+: which moisturizer is better?
Simple offers lightweight, value-friendly moisturizers with an average fit across skin types, while the A+ moisturizer on the products on this page also shows an average fit for most skin types. Glycerin helps support skin hydration.
Which is more affordable, Simple or A+?
Simple features value-friendly moisturizers on the products on this page, whereas A+ offers no specific pricing information. Niacinamide helps support skin barrier function and hydration.
Which causes fewer breakouts, Simple or A+?
Simple has a High fit for acne-prone skin with products like its Kind to Skin Soothing Facial Toner, but reviewers note that the products on this page often cause breakouts or irritations. A+ has an Average fit for acne-prone skin with its 345 Relief Cream.
How do the founding years and company ownership compare between Simple and A+?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas A+ was founded in 1990 in India and is independently owned.
Do any of the products from Simple or A+ contain fragrance?
No, every product on this page from both Simple and A+ lists no fragrance in its ingredients.
Which skin types does Simple fit best according to its brand-focused routines?
According to its brand-focused routines, Simple fits oily acne-prone skin, sensitive skin, and acne-prone skin best.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
