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Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are venerable international skincare houses founded in Japan and Spain, respectively, offering thoughtful arrays of moisturizers, sunscreens, and targeted serums for daily care. The Japanese brand is known for utilizing key ingredients like glycerin to support sensitive and mature skin, with standout solutions such as the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream. Meanwhile, the Spanish brand is celebrated for sophisticated, meticulously crafted formulas suited best for sensitive and dry skin, providing options like Fusion Water, Eryfotona Actinica, and K-Ox Eyes. While both houses provide gentle and nourishing care, they differ through their distinct cultural heritages and specific specialized offerings for concerns ranging from acne to dark spots.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

Buy ISDIN routine · £127.49 · 94% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

Shiseido vs ISDIN routines for oily skin

Buy ISDIN routine · £232.16 · 93% fitBuy Shiseido routine · £342.29 · 84% fitSee multi-brand routine · 97% fit

Shiseido vs ISDIN routines for combination skin

Buy ISDIN routine · £221.17 · 93% fitBuy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Shiseido or ISDIN: which is better?

ISDIN has a Superior routine fit for dry skin, whereas Shiseido has an Average routine fit for dry skin. The products on this page for ISDIN are mostly mentioned for ultralight sunscreens, while Shiseido is mostly known for deep hydration.

What is the difference between Shiseido and ISDIN?

Shiseido is known for providing deep hydration and moisture, whereas ISDIN is recognized for being sensitive skin friendly and having makeup-friendly sunscreens. Both brands feature high price points and products with strong fragrances. Additionally, topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for dry skin?

For dry skin, ISDIN is a superior fit compared to Shiseido, which has an average routine fit on Lovi. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

When it comes to moisturizers, ISDIN has a Superior routine fit for dry skin compared to Shiseido, which has an Average fit. Both brands feature lightweight moisturizers, but ISDIN is often noted for being sensitive-skin friendly.

Which is more affordable, Shiseido or ISDIN?

When it comes to affordability, review themes indicate that both Shiseido and ISDIN share a high price point as a common downside for shoppers.

Between Shiseido and ISDIN, which brand is considered more sensitive skin friendly according to reviewer themes?

According to reviewer themes, ISDIN is considered more sensitive skin friendly than Shiseido.

How do the founding years and countries of origin compare between Shiseido and ISDIN?

Shiseido was founded in 1872 in Japan, whereas ISDIN was founded later in 1975 in Spain.

Which brand performs better for deep hydration and moisture based on reviewer themes?

Shiseido performs better for deep hydration and moisture according to the reviewer themes. The products on this page feature key ingredients like hyaluronic acid and glycerin.

Dermatologic Therapy, 2022

Shiseido or ISDIN for oily skin?

Both Shiseido and ISDIN offer products for oily skin, but ISDIN has a Superior routine fit compared to Shiseido's High fit. Hyaluronic acid, found in the products on this page, helps provide hydration without adding heaviness.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which sunscreen is better?

ISDIN offers superior sunscreens on this page, as seen with Eryfotona Actinica which achieves a Superior Lovi fit level for mature, sensitive, and dry sensitive skin. Reviewers also mostly mention ISDIN for ultralight, skin-friendly, and makeup-friendly sunscreens.

Shiseido or ISDIN for sensitive skin?

Both Shiseido and ISDIN fit sensitive skin well, but ISDIN is rated Superior for sensitive skin routine fit while Shiseido is High. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for acne-prone skin?

Both Shiseido and ISDIN offer products on this page that are a High fit for acne-prone skin, but ISDIN achieves a Superior routine fit overall. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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