Some By Mi vs ISDIN
Some By Mi and ISDIN are established skincare houses that offer distinct paths to daily skin health and comfort. The Korean brand, founded in 2016 and owned by JKL Partners, features serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the Spanish counterpart, founded in 1975 and owned by Puig, is beloved for sophisticated moisturizers, advanced sunscreens, targeted serums, and soothing eye products driven by meticulously crafted formulas. Both labels suit sensitive and dry skin best, providing gentle and nourishing care through expert preparations. Ultimately, the former relies on specific acids and extracts to manage blemishes, dark spots, and aging signs, whereas the latter delivers refined sun protection and targeted concerns.
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
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This page compares some of the most popular Some By Mi and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Some By Mi vs ISDIN products
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AHA-BHA-PHA 30 Days Miracle Toner
£11.70
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Retinol Intense Reactivating Serum
£19.70
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
£14.00
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AHA BHA PHA 30 Days Miracle Serum
£17.95
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Retinol Intense Advanced Triple Action Eye Cream
£12.35
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Super Matcha Pore Clean Clay Mask
£15.99
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Beta Panthenol Repair Cream
£15.75
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Yuja Niacin Brightening Moisture Gel Cream
£11.90
People Say
Lightweight and Absorption Often MentionedMostly Mentioned
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
- “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Hydration and Moisture Often MentionedMostly Mentioned
- “Improved moisture and texture — ISDIN Hyaluronic Moisture”
- “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
- “skin looks smooth and healthy — ISDIN K-Ox Eyes”
- “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
Sensitivity and Gentle Formula Often MentionedOften Mentioned
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
- “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
- “no excessive exfoliation — ISDIN Retinal Intense Serum”
Skin Texture and Smoothing Often MentionedSometimes Noted
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
- “skin looks smooth and healthy — ISDIN K-Ox Eyes”
Brightening and Complexion Often MentionedSometimes Noted
- “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
- “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
- “brightens dull skin — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
Refreshing and Soothing Sensation Often MentionedSometimes Noted
- “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
- “calm my redness — Some By Mi Snail Truecica Miracle Repair Serum”
- “nice cooling effect — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
- “applicator has a cooling effect — ISDIN K-Ox Eyes”
Scents and Fragrance Often MentionedOften Mentioned
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
- “Smells like mouthwash — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “smell is overpowering — ISDIN Eryfotona Actinica”
- “lingering headache inducing effect — ISDIN K-Ox Eyes”
Price and Packaging Value Rarely NotedOften Mentioned
- “expensive — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Too expensive for 50ml — Some By Mi Beta Panthenol Repair Cream”
- “bottle is too small — Some By Mi Yuja Niacin Anti Blemish Serum”
- “very expensive — ISDIN Eryfotona Actinica”
Skin Irritation Sometimes NotedSometimes Noted
- “stings my eyes — Some By Mi V10 Hyal Air Fit Sunscreen”
- “caused redness and stinging — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
- “this did make my eyes water water in the sun. — ISDIN Fusion Water”
- “mild redness or irritation — ISDIN K-Ox Eyes”
Some By Mi vs ISDIN routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
£14.74
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SPF
Fusion Water
Morning
£23.49
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Serum or Treatment
Flavo-C Serum
Evening · Once a week
£38.90
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
£13.98
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Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
£21.45
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy ISDIN routine · £127.49 · 94% fit
Buy Some By Mi routine · £90.42 · 91% fitSee multi-brand routine · 99% fit
Some By Mi vs ISDIN routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
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Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
SPF
Eryfotona Actinica
Morning
£29.20
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
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Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
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Serum or Treatment
Flavo-C Serum
Evening · Once a week
£38.90
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
£11.70
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Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
£17.95
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
£15.99
Buy ISDIN routine · £232.16 · 93% fit
Buy Some By Mi routine · £120.03 · 87% fitSee multi-brand routine · 97% fit
Some By Mi vs ISDIN routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
SPF
Eryfotona Actinica
Morning
£29.20
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
£38.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
£11.70
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
£17.95
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
£15.99
Buy ISDIN routine · £221.17 · 93% fit
Buy Some By Mi routine · £126.95 · 88% fitSee multi-brand routine · 96% fit
Questions and answers
Some By Mi or ISDIN: which is better?
Both brands offer solid options, but ISDIN generally performs better for lightweight hydration and sun protection, while Some By Mi provides better value and stronger results for skin smoothing and brightening. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer, supporting the brightening benefits found in the products on this page.
What is the difference between Some By Mi and ISDIN?
Some By Mi is a South Korean brand focused on smoothing texture and brightening the complexion, whereas ISDIN is a Spanish brand known for ultralight sunscreens and superior routine fits across oily and combination skin types. Both brands offer fragrance-free options, but Some By Mi features no fragrance across the products on this page while ISDIN has fragrance in some items. Niacinamide helps reduce pigmentation in products from both brands.
Some By Mi or ISDIN for dry skin?
Both Some By Mi and ISDIN have a Superior routine fit level for dry skin. Every product on the Some By Mi page lists no fragrance in its ingredients, whereas 5 of 8 ISDIN products on this page list fragrance.
Some By Mi or ISDIN: which moisturizer is better?
ISDIN does better than Some By Mi for lightweight moisturizers, while the products on this page for Some By Mi excel in texture and hydration value. Lovi rates the ISDIN Hyaluronic Concentrate moisturizer fit for sensitive skin as High and dry sensitive skin as Average, and the Some By Mi Beta Panthenol Repair Cream fit for both skin types as High.
Which is more affordable, Some By Mi or ISDIN?
Some By Mi is more affordable, as ISDIN is often noted for a high price point while Some By Mi wins on price and packaging value.
Do Some By Mi products contain fragrance compared to ISDIN?
Some By Mi products on this page list no fragrance in their ingredients, whereas 3 of the 8 ISDIN products list fragrance.
Which brand performs better for skin texture and smoothing?
Some By Mi performs better for skin texture and smoothing, as noted in the review themes on this page.
Where and when were Some By Mi and ISDIN founded?
Some By Mi was founded in 2016 in South Korea, while ISDIN was founded in 1975 in Spain.
Some By Mi or ISDIN for oily skin?
For oily skin, ISDIN reaches a Superior Lovi fit level while Some By Mi reaches a High level. Reviewers mostly mention that ISDIN offers ultralight and makeup-friendly sunscreens.
Some By Mi or ISDIN: which sunscreen is better?
When comparing sunscreens between the two brands, ISDIN stands out with options like Eryfotona Actinica and Fusion Water that reviewers mostly mention for being ultralight, lightweight, and makeup-friendly. Meanwhile, Some By Mi offers products such as the V10 Hyal Air Fit Sunscreen, which Lovi rates as High for skin types including oily, sensitive, and dry skin.
Some By Mi or ISDIN for sensitive skin?
Both Some By Mi and ISDIN are equal choices for sensitive skin, with Lovi giving them both a Superior fit level for dry sensitive skin and sensitive skin. Reviewers note that every product on the Some By Mi page lists no fragrance, whereas 3 of 8 ISDIN products on this page list no fragrance.
Some By Mi or ISDIN for acne-prone skin?
For acne-prone skin, both brands offer good options, with ISDIN achieving a Superior routine fit and Some By Mi reaching a High routine fit on this page. Some By Mi features key ingredients like niacinamide, which helps reduce pigmentation, while every product on its page lists no fragrance.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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