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Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are distinguished skincare brands originating from Japan and Spain respectively, offering thoughtful arrays of moisturizers, sunscreens, serums, and other daily essentials. While the Japanese house suits sensitive skin and mature skin best through nourishing formulations like glycerin, the Spanish line is beloved for catering best to sensitive skin and acne-prone skin with gentle creations that respect delicate moisture barriers. Both deliver reliable results for specific concerns, yet they differ in their heritage and precise active approaches.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

See multi-brand routine · 98% fit

Shiseido vs ISDIN routines for oily skin

See multi-brand routine · 97% fit

Shiseido vs ISDIN routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Shiseido or ISDIN: which is better?

ISDIN offers superior routine fit for dry skin compared to Shiseido, while both brands feature key ingredients like hyaluronic acid to help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and ISDIN?

Shiseido is known for deep hydration and luxurious textures across the products on this page, while ISDIN stands out for ultralight, makeup-friendly sunscreens. Both brands feature key ingredients like hyaluronic acid to help improve skin quality and signs of aging.

Drug Delivery, 2017Dermatologic Therapy, 2022

Shiseido or ISDIN for dry skin?

Both Shiseido and ISDIN are great for dry skin, but ISDIN has a Superior routine fit compared to Shiseido's Average fit on this page. Shiseido's products on this page feature key ingredients like hyaluronic acid to help provide deep hydration.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

Both brands feature strong moisturizers, but ISDIN generally offers lighter formulations while Shiseido focuses on deep hydration and anti-aging benefits. Hyaluronic acid helps improve skin moisture and elasticity across both product lines.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, Shiseido or ISDIN?

Both Shiseido and ISDIN share a high price point among the products on this page.

Shiseido or ISDIN: which brand is better for reducing dark spots?

Both Shiseido and ISDIN do equally well for brightening and radiant glow, and the products on this page for both brands fit skin with dark spots well. Hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which serums are featured for each brand?

Shiseido features the Ultimune Power Infusing Concentrate, Activating Essence, and Eudermine Revitalizing Essence on this page. ISDIN features the Flavo-C Serum and Retinal Intense Serum.

Shiseido or ISDIN for oily skin?

For oily skin, both Shiseido and ISDIN are good options, with ISDIN achieving a Superior routine fit and Shiseido achieving a High routine fit on Lovi. ISDIN is known for its ultralight sunscreens, while the products on this page by Shiseido offer deep hydration and efficient cleansers.

Shiseido or ISDIN: which sunscreen is better?

ISDIN sunscreens generally achieve a Superior Lovi fit level across more skin types than Shiseido sunscreens on this page. Reviewers frequently mention ISDIN for ultralight, skin-friendly, and makeup-friendly sunscreens.

Shiseido or ISDIN for sensitive skin?

For sensitive skin, both brands work well, with Lovi rating Shiseido High and ISDIN Superior. Reviewers note that ISDIN is especially sensitive skin friendly, while Shiseido offers deep hydration alongside strong fragrances.

Shiseido or ISDIN for acne-prone skin?

Both Shiseido and ISDIN are good options for acne-prone skin, with Lovi rating Shiseido's routine fit as High and ISDIN's routine fit as Superior. ISDIN features products like Fusion Water and Flavo-C Serum, while Shiseido offers items such as Essential Energy Hydrating Cream, both helping address acne-prone skin.

Shiseido or ISDIN for mature skin?

Both Shiseido and ISDIN are great for mature skin, with Shiseido offering deep hydration and ISDIN providing superior overall routine fit. Hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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