🇮🇹Italy

Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are distinguished skincare brands that offer thoughtful selections of moisturizers, cleansers, sunscreens, and serums. The Japanese brand is beloved for nourishing glycerin formulations that suit mature skin and skin with dark spots best, whereas the Spanish brand provides elegant, balanced products that suit dry skin and sensitive skin best. While both deliver reliable daily support, they differ in their heritage and targeted ingredients, with Shiseido focusing on stratum corneum hydration and ISDIN emphasizing gentle daily comfort.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

puig.combeautymatter.comuploads.puig.com

This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

See multi-brand routine · 99% fit

Shiseido vs ISDIN routines for oily skin

See multi-brand routine · 95% fit

Shiseido vs ISDIN routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Shiseido or ISDIN: which is better?

Both brands are great choices depending on your priorities, as Shiseido stands out for deep hydration and luxurious textures, while ISDIN is recognized for its ultralight, sensitive skin friendly sunscreens. Lovi fit ratings show that ISDIN has superior routine fit for dry skin, while Shiseido also offers high fit for dry skin.

Dermatologic Therapy, 2022

What is the difference between Shiseido and ISDIN?

Shiseido and ISDIN are both skin care brands, but Shiseido is known for deep hydration and luxurious textures across the products on this page, while ISDIN is recognized for ultralight, makeup-friendly, and sensitive-skin-friendly sunscreens.

Shiseido or ISDIN for dry skin?

Both Shiseido and ISDIN are great for dry skin, with Lovi fit levels of High and Superior respectively for the products on this page. Hyaluronic acid helps provide deep hydration across both brands.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

ISDIN is the better choice for moisturizers because its products on this page achieve a Superior Lovi fit level for dry and sensitive skin compared to Shiseido's High fit.

Which is more affordable, Shiseido or ISDIN?

Both Shiseido and ISDIN have a high price point according to reviewers on this page.

Shiseido or ISDIN for fading dark spots?

Both brands help with dark spots, with Shiseido earning a High Lovi fit for products like White Lucent Brightening Gel Cream and ISDIN earning a Superior fit for sunscreens like Eryfotona Actinica. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which has better sunscreens for sensitive skin?

ISDIN sunscreens are better for sensitive skin on this page, as ISDIN is noted for being sensitive skin friendly and offers sunscreens with a Superior fit level for sensitive skin, compared to Shiseido's Average fit level.

Shiseido or ISDIN for oily skin?

For oily skin, Lovi finds that both Shiseido and ISDIN do well with a Superior routine fit. Shiseido features deep-cleansing and efficient cleansers like Deep Cleansing Foam which has a High fit for oily skin, whereas ISDIN is noted for its ultralight sunscreens.

Shiseido or ISDIN: which sunscreen is better?

ISDIN sunscreen is better, as the products on this page achieve a Superior Lovi fit level for dry and sensitive skin. Hyaluronic acid helps maintain hydration and improves skin quality.

Dermatologic Therapy, 2022

Shiseido or ISDIN for sensitive skin?

Both Shiseido and ISDIN are great for sensitive skin, but ISDIN is noted as more sensitive skin friendly overall. Lovi rates Shiseido's routine for sensitive skin as High and ISDIN's as Superior.

Shiseido or ISDIN for acne-prone skin?

Both Shiseido and ISDIN are good options for acne-prone skin, with the products on this page offering high or superior routine fit. Shiseido provides options like Essential Energy Hydrating Cream, while ISDIN features sunscreens like Fusion Water that help with lightweight protection.

Dermatologic Therapy, 2022

Shiseido or ISDIN for mature skin?

Both brands are great for mature skin, with Lovi giving Shiseido a High fit and ISDIN a Superior fit. Topical hyaluronic acid helps hydrate mature skin and improve signs of aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play