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Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are distinguished skincare houses originating from Japan and Spain, respectively. Both brands offer thoughtful selections of moisturizers, cleansers, and sunscreens, yet they differ in their primary focuses and formulations. Shiseido suits sensitive skin and mature skin best with ingredients like glycerin, while ISDIN suits dry skin and sensitive skin best through balanced daily remedies. Choosing between them depends on whether one prefers the refined heritage of the Japanese house or the advanced sun and restorative care of the Spanish creator.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

puig.combeautymatter.comuploads.puig.com

This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

Buy ISDIN routine · S$466.19 · 93% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

Shiseido vs ISDIN routines for oily skin

Buy ISDIN routine · S$700.11 · 91% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit

Shiseido vs ISDIN routines for combination skin

Buy ISDIN routine · S$562.14 · 92% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Shiseido or ISDIN: which is better?

ISDIN is better than Shiseido for makeup compatibility and sensitive skin, while Shiseido does better for deep hydration and moisture. Lovi rates ISDIN as having a Superior routine fit for dry skin, whereas Shiseido has an Average routine fit for dry skin.

What is the difference between Shiseido and ISDIN?

Shiseido and ISDIN differ mainly in their formulation focus, with Shiseido featuring deep hydration and ISDIN standing out for sensitive skin friendly, ultralight sunscreens. For overall routine fit on this page, ISDIN achieves a Superior rating for dry skin while Shiseido is rated Average.

Shiseido or ISDIN for dry skin?

ISDIN is the better brand for dry skin, achieving a Superior routine fit compared to Shiseido's Average fit on this page. Reviewers note that ISDIN offers lightweight moisturizers and ultralight sunscreens, while the products on this page often feature strong fragrances.

Shiseido or ISDIN: which moisturizer is better?

ISDIN is the better option for moisturizers because Lovi rates its overall routine fit as Superior compared to Shiseido's Average fit for dry skin and High fit for other skin types. Both brands offer lightweight moisturizers, but ISDIN provides better sensitive skin friendliness and makeup compatibility according to reviewer feedback.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or ISDIN?

Both Shiseido and ISDIN have a high price point according to reviewers on this page.

Between Shiseido and ISDIN, which brand is better suited for mature skin?

Between Shiseido and ISDIN, both brands are well suited for mature skin, with Lovi rating Shiseido as High and ISDIN as Superior for this skin type. Both brands feature anti-aging and skin-smoothing properties in their review themes.

How do the fragrance options and concerns compare between Shiseido and ISDIN products?

Shiseido features 5 fragrance-free products out of 20 on this page, while ISDIN offers 3 fragrance-free products out of 8. Reviewers often note strong fragrance for Shiseido, whereas ISDIN sees such concerns only sometimes. Both brands include common key ingredients like glycerin and hyaluronic acid across their lines.

Which brand performs better for deep hydration and moisture according to reviewers?

According to reviewers, Shiseido performs better for deep hydration and moisture. The products on this page are noted for providing deep hydration.

Shiseido or ISDIN for oily skin?

For oily skin, Lovi rates Shiseido High and ISDIN Superior. Reviewers note that ISDIN is known for its ultralight sunscreens.

Shiseido or ISDIN: which sunscreen is better?

ISDIN sunscreens on this page may offer better everyday performance, as review themes show the brand does better for makeup-friendly and skin-friendly sunscreens. For instance, the products on this page include options like Fusion Water, which has a superior Lovi fit level for dry sensitive skin and dry skin.

Shiseido or ISDIN for sensitive skin?

Both brands fit sensitive skin well, but ISDIN does better overall according to reviewer themes on this page. Lovi rates Shiseido's routine for sensitive skin as High and ISDIN's routine as Superior.

Shiseido or ISDIN for acne-prone skin?

Both brands are a strong match for acne-prone skin, with Lovi fit levels reaching High across many of their products. Reviewers often mention that Shiseido delivers deep hydration and efficient cleansers, while ISDIN is well-regarded for its ultralight and skin-friendly sunscreens.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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