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Anua vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and ISDIN are established skincare brands offering distinct approaches to daily skin health and comfort. The Korean brand, founded in 2019, focuses on moisturizers, toners, serums, and cleansers featuring hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin best. Meanwhile, the Spanish brand, founded in 1975, is beloved for sophisticated moisturizers, advanced sunscreens, targeted serums, and soothing eye products that suit sensitive and dry skin best. Both lines differ primarily in their origin and specific formulations, as the first centers on soothing botanical and barrier-supporting ingredients while the second emphasizes advanced dermatological protection.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Anua and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs ISDIN products

People Say

AnuaISDIN
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
    • “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
  • Improves Skin Texture Often MentionedRarely Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
  • Fades Dark Spots and Brightens Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
  • Soothing and Calming Redness Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Gentle and Non-Irritating Formula Sometimes NotedRarely Noted
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “No stinging on sensitive skin — Anua Heartleaf 77% Soothing Toner”
    • “great for beginners — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
  • High Price vs Volume Rarely NotedOften Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “very expensive — ISDIN Eryfotona Actinica”
  • Fragrance and Scent Issues Rarely NotedOften Mentioned
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Breakouts and Acne Often MentionedNot noted
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs ISDIN routines for dry skin

Buy ISDIN routine · £127.49 · 94% fitBuy Anua routine · £101.40 · 85% fitSee multi-brand routine · 99% fit

Anua vs ISDIN routines for oily skin

Buy ISDIN routine · £232.16 · 93% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs ISDIN routines for combination skin

Buy ISDIN routine · £221.17 · 93% fitBuy Anua routine · £122.79 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or ISDIN: which is better?

Anua is generally better for brightening and calming, while ISDIN stands out for its ultralight sunscreens and anti-aging care, though reviewers often note ISDIN carries a higher price point. Anua's products on this page list no fragrance, whereas some ISDIN formulas contain fragrance.

What is the difference between Anua and ISDIN?

Anua products on this page stand out for soothing redness and fading dark spots, while ISDIN is noted for ultralight sunscreens. Reviewers frequently mention Anua's gentle formulas and ISDIN's high price point.

Anua or ISDIN for dry skin?

For dry skin, Lovi rates both Anua as High and ISDIN as Superior. The products on this page show Anua fits best for dry skin alongside oily and oily acne-prone skin, while ISDIN focuses best on sensitive, dry, and acne-prone skin.

Anua or ISDIN: which sunscreen is better?

Both Anua and ISDIN offer great sunscreens on this page, with ISDIN featuring ultralight, makeup-friendly formulas while Anua provides gentle, fragrance-free protection. Lovi rates the routine fit for ISDIN sunscreens as Superior and Anua as High across skin types.

Which is more affordable, Anua or ISDIN?

Anua is more affordable, whereas ISDIN is noted for having a high price point among the products on this page.

Which brand has more fragrance-free products, Anua or ISDIN?

Anua has more fragrance-free products, as every single product on its page lists no fragrance in its ingredients. In comparison, ISDIN only lists no fragrance for 3 of its 8 products on this page.

Anua or ISDIN: which brand is better for fading dark spots and brightening?

Anua is better for fading dark spots and brightening, as review themes on the products on this page indicate it does better in this category. Topical niacinamide helps reduce pigmentation by suppressing melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand provides better soothing and calming for redness, Anua or ISDIN?

Anua does better for soothing and calming redness compared to ISDIN, according to the review themes on this page.

Anua or ISDIN for oily skin?

Both Anua and ISDIN have products on this page that are a Superior fit for oily skin, though Anua focuses heavily on lightweight toners and serums while ISDIN is known for ultralight sunscreens. Niacinamide helps control oil production and improves skin texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or ISDIN for sensitive skin?

Both Anua and ISDIN are suitable choices, as Lovi rates both brands as High for sensitive skin. Anua is often noted for being gentle and non-irritating, while ISDIN offers ultralight sunscreens.

Anua or ISDIN for acne-prone skin?

Both Anua and ISDIN fit acne-prone skin, with Lovi rating Anua High and ISDIN Superior for this skin type. The products on this page for both brands help target breakouts, while Anua features key ingredients like niacinamide which may help improve skin texture and reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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