Shiseido vs ISDIN
Shiseido and ISDIN are esteemed skincare houses originating from Japan and Spain respectively, offering thoughtful selections of moisturizers, sunscreens, and serums. The Japanese brand is known for utilizing key ingredients like glycerin in gentle daily care that suits sensitive and mature skin best, whereas the Spanish brand relies on sophisticated formulas tailored particularly for acne-prone and combination skin. While both companies deliver reliable efficacy, they differ in their sensory approaches and targeted formulations, ranging from hydrating creams to specialized sunscreens.
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
puig.combeautymatter.comuploads.puig.com
This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Shiseido vs ISDIN products
-
Benefiance Wrinkle Smoothing Eye Cream
AED 295.86
-
Ultimune Power Infusing Concentrate
AED 201.00
-
VITAL PERFECTION
AED 352.63
-
Clarifying Cleansing Foam
AED 150.01
-
Essential Energy Hydrating Cream
AED 227.18
- Activating Essence
- FUTURE SOLUTION LX
-
Bio-Performance Advanced Super Revitalizing Cream
AED 351.59
People Say
Luxurious and lightweight textures Mostly MentionedMostly Mentioned
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
Deep hydration and moisture Mostly MentionedSometimes Noted
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Improved moisture and texture — ISDIN Hyaluronic Moisture”
Anti-aging and skin smoothing Often MentionedOften Mentioned
- “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “skin looks smooth and healthy — ISDIN K-Ox Eyes”
- “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
Brightening and radiant glow Often MentionedOften Mentioned
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
- “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
- “fades dark spots — ISDIN Eryfotona Actinica”
Sensitive skin friendly Not notedOften Mentioned
- “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
- “no excessive exfoliation — ISDIN Retinal Intense Serum”
- “doesn't sting eyes — ISDIN Eryfotona Actinica”
Makeup compatibility Rarely NotedOften Mentioned
- “acts like a primer — ISDIN Eryfotona Actinica”
- “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
- “Great under makeup — ISDIN Hyaluronic Concentrate”
- “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
High price point Mostly MentionedOften Mentioned
- “very expensive — ISDIN Eryfotona Actinica”
- “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
- “high cost — ISDIN K-Ox Eyes”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Strong fragrance and scent concerns Often MentionedOften Mentioned
- “smell is overpowering — ISDIN Eryfotona Actinica”
- “lingering headache inducing effect — ISDIN K-Ox Eyes”
- “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
Skin irritation and reactions Sometimes NotedSometimes Noted
- “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
- “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “this did make my eyes water water in the sun. — ISDIN Fusion Water”
- “mild redness or irritation — ISDIN K-Ox Eyes”
Shiseido vs ISDIN routines for dry skin
-
Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
AED 32.95
-
Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
AED 34.80
-
SPF
Fusion Water
Morning
AED 91.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
-
Serum or Treatment
Retinal Intense Serum
Evening · Once a week
AED 392.99
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
-
Cleanser
Extra Rich Cleansing Milk
Morning · Evening · Once a week
AED 145.23
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
AED 283.45
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
AED 227.18
-
SPF
Dr.G Green Mild Up Sun+
Morning
AED 81.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
AED 201.00
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
Buy ISDIN routine · AED 739.63 · 88% fit
Buy Shiseido routine · AED 1,124.76 · 81% fitSee multi-brand routine · 96% fit
Shiseido vs ISDIN routines for oily skin
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
AED 49.95
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
AED 33.40
-
SPF
Fusion Water
Morning
AED 91.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Retinal Intense Serum
Evening · Once a week
AED 392.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
AED 154.76
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
AED 283.45
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
AED 227.18
-
SPF
d'Alba UVessence Mild Waterfull Sun Cream SPF 50
Morning
AED 92.70
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
AED 201.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy ISDIN routine · AED 1,222.86 · 91% fit
Buy Shiseido routine · AED 1,563.63 · 84% fitSee multi-brand routine · 97% fit
Shiseido vs ISDIN routines for combination skin
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
AED 84.53
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
AED 145.00
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
AED 33.40
-
SPF
Fusion Water
Morning
AED 91.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Retinal Intense Serum
Evening · Once a week
AED 392.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
AED 154.76
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
AED 283.45
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
AED 227.18
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
AED 201.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy ISDIN routine · AED 1,204.50 · 92% fit
Buy Shiseido routine · AED 1,322.98 · 82% fitSee multi-brand routine · 96% fit
Questions and answers
Shiseido or ISDIN: which is better?
Both brands are great choices, with ISDIN being better for sensitive and acne-prone skin, while Shiseido offers deeper hydration and moisture. The products on this page help with skin aging and moisture quality through key ingredients like hyaluronic acid.
What is the difference between Shiseido and ISDIN?
Shiseido is known for deep hydration and luxurious textures, whereas ISDIN stands out for its ultralight, makeup-friendly sunscreens. Reviewers mention that Shiseido products on this page often feature strong fragrances, while ISDIN is more frequently noted for its high price point.
Shiseido or ISDIN for dry skin?
Shiseido and ISDIN are both well-suited for dry skin, as the products on this page for both brands achieve a High routine fit for dry skin. Topical hyaluronic acid, a key ingredient featured across Shiseido products, helps improve skin quality and signs of aging.
Shiseido or ISDIN: which moisturizer is better?
Both Shiseido and ISDIN offer effective moisturizers, with Shiseido featuring deeply hydrating options like Essential Energy Hydrating Cream and ISDIN providing lightweight choices like Hyaluronic Concentrate. Topical hyaluronic acid, a key ingredient across the products on this page, helps improve skin quality and signs of skin aging.
Which is more affordable, Shiseido or ISDIN?
When it comes to affordability, reviewers on this page mention a high price point for both Shiseido and ISDIN.
Which brand has better makeup compatibility?
ISDIN does better than Shiseido for makeup compatibility. Reviewers frequently mention that ISDIN offers makeupp-friendly sunscreens.
Shiseido or ISDIN for oily skin?
For oily skin, ISDIN has a Superior routine fit, while Shiseido has a High routine fit on Lovi.
Shiseido or ISDIN: which sunscreen is better?
ISDIN is the better brand for sunscreens, as Lovi rates its sunscreen products like Eryfotona Actinica and Fusion Water as Superior for mature and dry sensitive skin, compared to Shiseido's sunscreens which generally score lower fit levels for those skin types.
Shiseido or ISDIN for sensitive skin?
Both Shiseido and ISDIN fit sensitive skin well, but ISDIN holds a Superior routine fit for sensitive skin compared to Shiseido's High fit on this page.
Shiseido or ISDIN for acne-prone skin?
Both brands are great choices for acne-prone skin, with Lovi giving Shiseido a High fit and ISDIN a Superior fit. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of aging.
Shiseido or ISDIN for mature skin?
Both Shiseido and ISDIN fit mature skin well, with ISDIN achieving a Superior Lovi fit level and Shiseido achieving a High Lovi fit level for this skin type. Reviewers note that Shiseido offers deep hydration and firming moisturizers, while ISDIN is known for ultralight sunscreens and lightweight moisturizers.
Shiseido or ISDIN for skin with dark spots?
Both Shiseido and ISDIN fit skin with dark spots well, with ISDIN rated as Superior and Shiseido as High for this concern.
Research behind their key ingredients
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.























































