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Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are distinguished skincare houses originating from Japan and Spain, respectively. Both brands offer thoughtful selections of moisturizers, cleansers, and sunscreens, yet they differ in their primary focuses and formulations. Shiseido suits sensitive skin and mature skin best with ingredients like glycerin, while ISDIN suits dry skin and sensitive skin best through balanced daily remedies. Choosing between them depends on whether one prefers the refined heritage of the Japanese house or the advanced sun and restorative care of the Spanish creator.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

puig.combeautymatter.comuploads.puig.com

This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

Buy ISDIN routine · $255.68 · 94% fitBuy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit

Shiseido vs ISDIN routines for oily skin

Buy ISDIN routine · $437.98 · 93% fitBuy Shiseido routine · $581.17 · 85% fitSee multi-brand routine · 98% fit

Shiseido vs ISDIN routines for combination skin

Buy ISDIN routine · $429.57 · 93% fitBuy Shiseido routine · $550.65 · 84% fitSee multi-brand routine · 97% fit

Questions and answers

Shiseido or ISDIN: which is better?

ISDIN is generally better suited as Lovi rates its routine fit as superior across all skin types compared to Shiseido. The products on this page help deliver deep hydration with key ingredients like hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and ISDIN?

ISDIN is a better fit for sensitive skin and makeup compatibility, whereas Shiseido is known for deeper hydration. Both brands offer lightweight moisturizers, but ISDIN tends to have a higher price point and fragrance concerns.

Shiseido or ISDIN for dry skin?

ISDIN is a better fit for dry skin, as Lovi rates its routine as Superior while Shiseido averages out at Average. The products on this page help deliver deep hydration with key ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

Both Shiseido and ISDIN offer popular moisturizers, but ISDIN is better for sensitive skin on this page. Topical hyaluronic acid, a key ingredient found in the products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or ISDIN?

Both Shiseido and ISDIN face review complaints about a high price point, so neither stands out as more affordable on this page. Reviewers often mention high pricing as a drawback for both brands.

Shiseido or ISDIN: which brand is better for mature skin?

Both brands offer solid options, but ISDIN has a superior routine fit for mature skin compared to Shiseido's high fit. Topical hyaluronic acid, featured in products from the products on this page, helps support skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which brand has stronger fragrances in its products?

ISDIN has stronger fragrances in its products, as reviewers note this as a concern for the brand more often than for Shiseido.

Shiseido or ISDIN: which brand offers better makeup compatibility?

ISDIN offers better makeup compatibility than Shiseido according to the review themes on this page. Reviewers note that ISDIN provides makeup-friendly sunscreens.

Shiseido or ISDIN for oily skin?

ISDIN is the better choice for oily skin, as Lovi rates its routine fit as Superior compared to Shiseido's High. The products on this page help provide lightweight hydration that is unlikely to weigh down oily skin types.

Drug Delivery, 2017Dermatologic Therapy, 2022

Shiseido or ISDIN: which sunscreen is better?

ISDIN offers superior sunscreens on this page, notably Eryfotona Actinica which has superior Lovi fit levels for mature skin, sensitive skin, and dry sensitive skin. Hyaluronic acid helps provide moisture support in these formulations.

Dermatologic Therapy, 2022

Shiseido or ISDIN for sensitive skin?

ISDIN is the better choice for sensitive skin as the products on this page are more sensitive skin friendly and Lovi rates the routine fit as Superior compared to Shiseido's High. Hyaluronic acid found in these formulas may help improve skin quality and hydration without irritation.

Dermatologic Therapy, 2022

Shiseido or ISDIN for acne-prone skin?

ISDIN is a great choice for acne-prone skin because the products on this page have a superior Lovi fit level for this skin type, whereas Shiseido products on this page have a high fit level. ISDIN is also well-reviewed for its ultralight sunscreens and lightweight moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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