🇪🇸Spain

Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are esteemed skincare houses originating from Japan and Spain respectively. The former offers a thoughtful array of moisturizers, cleansers, sunscreens, and serums featuring glycerin, while the latter delivers expert formulas spanning advanced sunscreens, targeted serums, and soothing eye products. Both brands suit sensitive and mature skin best, offering gentle daily care for delicate complexions and rich nourishment for advanced aging. They primarily differ in their heritage and specific product selections, with the Japanese brand emphasizing meticulous formulations and the Spanish brand focusing on refined, sun-conscious support.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

puig.combeautymatter.comuploads.puig.com

This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

See multi-brand routine · 97% fit

Shiseido vs ISDIN routines for oily skin

See multi-brand routine · 95% fit

Shiseido vs ISDIN routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Shiseido or ISDIN: which is better?

Both brands are great choices, as Shiseido excels in deep hydration while ISDIN stands out for its sensitive skin friendliness and ultralight sunscreens on the products on this page.

What is the difference between Shiseido and ISDIN?

Shiseido is known for deep hydration and luxurious textures across the products on this page, while ISDIN stands out for ultralight, makeup-friendly sunscreens. Both brands fit sensitive skin and mature skin well, though ISDIN offers superior routine fit across most skin types.

Shiseido or ISDIN for dry skin?

For dry skin, ISDIN is a superior fit overall compared to Shiseido, which has an average routine fit here. Hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

Shiseido is better for deep hydration and moisture among the products on this page, while ISDIN is better for lightweight moisturizers. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or ISDIN?

Both brands are noted by reviewers for a high price point, so neither is clearly more affordable than the other.

Which brand has better makeup compatibility?

ISDIN does better with makeup compatibility according to the reviewers on the products on this page.

Shiseido or ISDIN for oily skin?

For oily skin, both Shiseido and ISDIN achieve a Superior Lovi routine fit on the products on this page. ISDIN is especially praised for its ultralight sunscreens, while Shiseido provides deep hydration and efficient cleansers.

Shiseido or ISDIN: which sunscreen is better?

Both brands offer popular sunscreens, but ISDIN stands out with Superior Lovi fit levels for dry sensitive skin across options like Eryfotona Actinica and Fusion Water. Shiseido also provides strong sun protection, such as the Benefiance Wrinkle Smoothing Day Cream, but ISDIN generally excels in makeup-friendly and ultralight sunscreen formulas.

Shiseido or ISDIN for sensitive skin?

Both Shiseido and ISDIN are good for sensitive skin, but ISDIN is noted as better for this skin type overall. The products on this page for sensitive skin offer reliable options with everyday ingredients like hyaluronic acid, which helps hydrate the skin.

Dermatologic Therapy, 2022

Shiseido or ISDIN for acne-prone skin?

Both Shiseido and ISDIN offer products on this page for acne-prone skin, with ISDIN achieving a superior routine fit compared to Shiseido's high fit. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for mature skin?

Both Shiseido and ISDIN fit mature skin well, with ISDIN achieving a superior routine fit on this page. Shiseido's products on this page often feature luxurious textures and deep hydration, while ISDIN is known for its ultralight sunscreens.

Shiseido or ISDIN for skin with dark spots?

Both brands are great for skin with dark spots, as the products on this page for both Shiseido and ISDIN fit this concern at a High level. Shiseido also offers deep hydration, while ISDIN is known for its ultralight sunscreens.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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