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Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are esteemed skincare houses originating from Japan and Spain, respectively. The Japanese brand is known for its sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with key ingredients like glycerin, while the Spanish brand is celebrated for its sophisticated moisturizers, advanced sunscreens, targeted serums, and soothing eye products driven by meticulously engineered formulas. Both suit sensitive skin and oily skin best, owing to balanced and gentle yet effective compositions. They differ in their standout offerings, as the former features the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream, whereas the latter offers Fusion Water, Eryfotona Actinica, and K-Ox Eyes to address specific concerns.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

Buy ISDIN routine · A$223.48 · 94% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

Shiseido vs ISDIN routines for oily skin

Buy ISDIN routine · A$440.85 · 94% fitBuy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit

Shiseido vs ISDIN routines for combination skin

Buy ISDIN routine · A$384.33 · 93% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

Shiseido or ISDIN: which is better?

ISDIN is the better option for sensitive skin and makeup compatibility, while Shiseido does better with deep hydration and moisture. Hyaluronic acid helps provide anti-aging and moisturizing effects across both brands.

Dermatologic Therapy, 2022

What is the difference between Shiseido and ISDIN?

Shiseido is known for deep hydration and luxurious textures, while ISDIN stands out for being sensitive skin friendly and offering ultralight sunscreens on this page. Both brands feature key ingredients like hyaluronic acid to help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for dry skin?

ISDIN is the better choice for dry skin, offering Superior routine fit on this page compared to Shiseido's Average fit. Topical hyaluronic acid, found in the products on this page, helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

ISDIN offers a Superior routine fit for dry skin compared to Shiseido's Average routine fit for dry skin. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or ISDIN?

Both Shiseido and ISDIN come with review mentions of a high price point, so neither brand is notably more affordable than the other on this page.

Which brand has better fragrance options?

Shiseido has better fragrance options on this page, as 5 of its 20 products list no fragrance compared to only 3 of 8 products for ISDIN. Reviewers note that strong fragrance and scent concerns are more commonly associated with ISDIN.

Shiseido or ISDIN for oily skin?

ISDIN is the better choice for oily skin, as Lovi rates its routine as Superior compared to Shiseido's High. ISDIN's products on this page are well-known for being ultralight and makeup-friendly.

Shiseido or ISDIN: which sunscreen is better?

ISDIN sunscreens generally fit better across multiple skin types on this page, with top picks like Eryfotona Actinica and Fusion Water rated as Superior for dry sensitive skin. Shiseido also offers solid options, though some sunscreens on this page may cause skin irritation or carry lower fit levels for sensitive skin types.

Shiseido or ISDIN for sensitive skin?

Both Shiseido and ISDIN offer products that fit sensitive skin well, but ISDIN is noted for being particularly sensitive-skin friendly. The products on this page for both brands feature hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for acne-prone skin?

ISDIN is a better fit for acne-prone skin on this page, as its routine fit is Superior compared to Shiseido's High. Both brands feature helpful ingredients like hyaluronic acid to support skin quality and combat signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for mature skin?

ISDIN offers a Superior Lovi fit for mature skin with its Eryfotona Actinica sunscreen, while Shiseido provides High to Superior fits across its mature skin range, such as the Benefiance Wrinkle Smoothing Day Cream. Topical hyaluronic acid, a key ingredient featured in the products on this page, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for skin with dark spots?

Both Shiseido and ISDIN offer great products for skin with dark spots, with Shiseido earning a High Lovi fit level across many options on this page and ISDIN featuring top performers like Eryfotona Actinica at a Superior level. Topical hyaluronic acid, found in both brands, helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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