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Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are esteemed international skincare brands founded respectively in Japan and Spain that offer thoughtful arrays of moisturizers, sunscreens, serums, and cleansers. The Japanese brand relies on key ingredients like glycerin, suiting sensitive and mature skin best with gentle daily care, while the Spanish brand features sophisticated formulas that suit dry and combination skin best. Although both provide standout choices for acne-prone skin, dark spots, and mature concerns, they differ in their heritage and targeted skin types.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

See multi-brand routine · 99% fit

Shiseido vs ISDIN routines for oily skin

See multi-brand routine · 96% fit

Shiseido vs ISDIN routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Shiseido or ISDIN: which is better?

Both brands are great choices depending on your skincare goals, with Shiseido offering deep hydration and luxurious textures while ISDIN excels in ultralight, makeup-friendly sunscreens. For routine fit, Lovi rates ISDIN as Superior for dry skin, whereas Shiseido's routine fit for dry skin is Average. Topical hyaluronic acid, a key ingredient found in the products on this page, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and ISDIN?

Shiseido and ISDIN are both skin care brands, but Shiseido excels in deep hydration while ISDIN stands out for its sensitive skin friendliness and makeup compatibility. Both brands feature key ingredients like hyaluronic acid across the products on this page to help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN for dry skin?

ISDIN is a better fit for dry skin, offering a Superior routine fit compared to Shiseido's Average fit on Lovi. ISDIN products on this page are known for lightweight moisturizers, while Shiseido provides deep hydration using key ingredients like hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

ISDIN is the better brand for moisturizers on this page, as its routine fit is Superior compared to Shiseido's Average routine fit for dry skin. ISDIN is known for lightweight moisturizers, while Shiseido offers firming and line-reducing moisturizers that may help with signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or ISDIN?

Reviewers note a high price point for both Shiseido and ISDIN, but ISDIN is mentioned more often as expensive.

Which brand has more fragrance-free products, Shiseido or ISDIN?

Shiseido has more fragrance-free products on this page than ISDIN, offering five compared to ISDIN's three. Reviewers for both brands note that strong fragrances can sometimes be a concern.

How do the founding years and countries of origin compare between Shiseido and ISDIN?

Shiseido was founded in 1872 in Japan, whereas ISDIN was founded later in 1975 in Spain.

Which brand is better suited for mature skin and skin with dark spots according to their brand-focused routines?

According to their brand-focused routines, both Shiseido and ISDIN offer a High fit for mature skin and skin with dark spots. Shiseido focuses on luxurious textures and deep hydration, while ISDIN is recognized for its ultralight sunscreens.

Shiseido or ISDIN for oily skin?

For oily skin, Lovi rates Shiseido High and ISDIN Superior. Shiseido offers products like Deep Cleansing Foam which fits oily skin well, while ISDIN features sunscreens and serums that help control oil.

Shiseido or ISDIN: which sunscreen is better?

ISDIN is often preferred for sunscreens because the products on this page are noted for being ultralight, lightweight, makeup-friendly, and skin-friendly. Shiseido's Ultimate Sun Protector Lotion is rated Low for skin with dark spots, oily skin, and acne-prone skin, while ISDIN's Eryfotona Actinica and Fusion Water sunscreens achieve Superior or High fit levels across almost all skin types.

Shiseido or ISDIN for sensitive skin?

Both brands offer solid options for sensitive skin, but Lovi rates ISDIN as Superior for sensitive skin routines compared to Shiseido's High fit. Reviewers also note that ISDIN is sensitive skin friendly.

Shiseido or ISDIN for acne-prone skin?

Both brands are a High fit for acne-prone skin on Lovi, but ISDIN stands out for its ultralight sunscreens and lightweight moisturizers. Shiseido also offers deep-cleansing and efficient cleansers among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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