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Shiseido vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and ISDIN are distinguished skincare houses originating from Japan and Spain, respectively. Both brands offer thoughtful selections of moisturizers, cleansers, and sunscreens, yet they differ in their primary focuses and formulations. Shiseido suits sensitive skin and mature skin best with ingredients like glycerin, while ISDIN suits dry skin and sensitive skin best through balanced daily remedies. Choosing between them depends on whether one prefers the refined heritage of the Japanese house or the advanced sun and restorative care of the Spanish creator.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Shiseido and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs ISDIN products

People Say

ShiseidoISDIN
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Deep hydration and moisture Mostly MentionedSometimes Noted
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “skin looks smooth and healthy — ISDIN K-Ox Eyes”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
  • Brightening and radiant glow Often MentionedOften Mentioned
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
    • “fades dark spots — ISDIN Eryfotona Actinica”
  • Sensitive skin friendly Not notedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
  • Makeup compatibility Rarely NotedOften Mentioned
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • High price point Mostly MentionedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
    • “high cost — ISDIN K-Ox Eyes”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent concerns Often MentionedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
    • “it does have a smell it does have fragrance. and it's not necessarily a pleasant one. — ISDIN Fusion Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin irritation and reactions Sometimes NotedSometimes Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “this did make my eyes water water in the sun. — ISDIN Fusion Water”
    • “mild redness or irritation — ISDIN K-Ox Eyes”

Shiseido vs ISDIN routines for dry skin

See multi-brand routine · 98% fit

Shiseido vs ISDIN routines for oily skin

See multi-brand routine · 95% fit

Shiseido vs ISDIN routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Shiseido or ISDIN: which is better?

Both Shiseido and ISDIN are great brands, with Shiseido offering deep hydration and ISDIN standing out for sensitive skin. On this page, Lovi rates both brands as having Superior routine fit across all skin types.

What is the difference between Shiseido and ISDIN?

Shiseido is a Japanese brand founded in 1872 that offers deep hydration and luxurious textures across the products on this page, while ISDIN is a Spanish brand founded in 1975 known for ultralight, makeup-friendly sunscreens. For overall routine fit, Lovi rates both brands as Superior for dry sensitive skin and acne-prone skin.

Dermatologic Therapy, 2022

Shiseido or ISDIN for dry skin?

For dry skin, ISDIN offers a superior routine fit compared to Shiseido, which has a high routine fit on the products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Shiseido or ISDIN: which moisturizer is better?

Shiseido and ISDIN both offer a variety of moisturizers, with Shiseido providing deep hydration while ISDIN focuses on lightweight formulas. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or ISDIN?

When it comes to affordability, reviewers of the products on this page note a high price point for both Shiseido and ISDIN, but ISDIN is more frequently mentioned as having a high price point.

Which brand has better makeup compatibility, Shiseido or ISDIN?

ISDIN does better for makeup compatibility according to the products on this page. Reviewers note that ISDIN offers makeup-friendly sunscreens.

Shiseido or ISDIN for oily skin?

Both Shiseido and ISDIN offer great options, as Lovi rates their routines as High for Shiseido and Superior for ISDIN for oily skin. Reviewers note that the products on this page for Shiseido help provide deep hydration, while ISDIN is recognized for its ultralight sunscreens.

Shiseido or ISDIN: which sunscreen is better?

ISDIN offers sunscreens that perform exceptionally well, such as Eryfotona Actinica, which has a Superior Lovi fit level for mature, sensitive, and dry sensitive skin, and Fusion Water with Superior fits for dry sensitive and dry skin. Reviewers often mention that ISDIN sunscreens are ultralight, skin-friendly, and makeup-friendly. Meanwhile, Shiseido includes options like the Benefiance Wrinkle Smoothing Day Cream, which has a Superior Lovi fit level for mature, sensitive, and dry sensitive skin, though reviewers note that some Shiseido sunscreens may have a high price point or strong fragrance.

Shiseido or ISDIN for sensitive skin?

Both Shiseido and ISDIN are good for sensitive skin, but ISDIN is better for sensitive skin according to the review themes on this page. Shiseido also offers products with high Lovi fit levels for sensitive skin, such as Essential Energy Hydrating Cream.

Shiseido or ISDIN for acne-prone skin?

Both Shiseido and ISDIN offer great options for acne-prone skin, with Lovi routine fits rated High for both brands on this page. Topical hyaluronic acid, found in the products on this page, helps improve skin quality.

Dermatologic Therapy, 2022

Shiseido or ISDIN for mature skin?

Both Shiseido and ISDIN are great for mature skin, with Lovi rating Shiseido High and ISDIN Superior for this skin type. Reviewers note that Shiseido stands out for deep hydration and moisture, while ISDIN offers superior ultralight sunscreens.

Shiseido or ISDIN for skin with dark spots?

Both Shiseido and ISDIN offer products that help with skin with dark spots, but ISDIN has a Superior Lovi routine fit for this skin type compared to Shiseido's High fit. Both brands use ingredients like hyaluronic acid, which helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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