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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are Korean skincare brands founded in 2016 and 2017, respectively. Some By Mi is known for serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the latter is widely beloved for gentle and effective moisturizers, serums, sunscreens, and makeup removers. Both brands fit dry skin best, though the former also suits skin with dark spots, and its counterpart is ideal for dry sensitive skin. They differ primarily in their formulation focus, as the former utilizes targeted active ingredients like salicylic acid for acne and niacinamide for hyperpigmentation, while the latter offers deeply comforting, steady, and soothing daily care.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy Some By Mi routine · S$102.62 · 91% fitSee multi-brand routine · 99% fit

Some By Mi vs Purito routines for oily skin

Buy Some By Mi routine · S$135.66 · 86% fitBuy Purito routine · S$210.91 · 86% fitSee multi-brand routine · 96% fit

Some By Mi vs Purito routines for combination skin

Buy Purito routine · S$210.51 · 89% fitBuy Some By Mi routine · S$135.66 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Some By Mi or Purito: which is better?

Purito tends to do better for lightweight hydration and soothing sensitive skin, while Some By Mi excels at improving skin texture and clearing acne. For skin with dark spots, Lovi rates Some By Mi as Superior and Purito as High.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Some By Mi and Purito?

Purito tends to do better with lightweight formulations, gentle care, and soothing redness, while Some By Mi excels more at improving skin texture and clearing acne. Niacinamide in these products also helps reduce pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito are equally great for dry skin, as Lovi rates both brands as having a Superior routine fit for this skin type. Shoppers frequently mention that Purito offers lightweight and soothing moisturizers, while Some By Mi delivers effective brightening and skin-smoothing textures.

Some By Mi or Purito: which moisturizer is better?

Both brands offer solid options, but Purito stands out for lightweight and soothing hydration across its moisturizers. Some By Mi also provides effective choices like the Yuja Niacin Brightening Moisture Gel Cream, which has a Superior Lovi fit level for dry skin.

Which is more affordable, Some By Mi or Purito?

The provided page and studies do not contain information comparing the affordability or prices of Some By Mi and Purito products.

Which brand is better for improving skin texture and clearing acne, Some By Mi or Purito?

Some By Mi does better than Purito for improving skin texture and clearing acne.

Between Some By Mi and Purito, which brand offers fragrance-free products?

Both Some By Mi and Purito offer fragrance-free options, as every product listed on this page features no fragrance in its ingredients.

Some By Mi or Purito for oily skin?

Both Some By Mi and Purito provide a High fit for oily skin. Reviewers note that Purito delivers lightweight and fast absorbing moisturizers, while Some By Mi excels at clearing and controlling acne.

Some By Mi or Purito: which sunscreen is better?

Both brands offer sunscreens on this page, with Some By Mi featuring the V10 Hyal Air Fit Sunscreen and Purito featuring the Daily Soft Touch Sunscreen. For a high Lovi fit across skin types like dry, oily, and sensitive skin, both brands perform well, though Purito's sunscreen reaches a Superior level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin.

Some By Mi or Purito for sensitive skin?

Both brands achieve a Superior Lovi fit level for sensitive skin, but Purito stands out for having a more gentle formulation and soothing properties. Niacinamide in both brands helps reduce skin pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for acne-prone skin?

Both Some By Mi and Purito are great options for acne-prone skin, as each brand achieves a high routine fit level for this skin type. Some By Mi stands out for offering effective acne-clearing treatments and improving skin texture, while Purito focuses on soothing and calming moisturizers.

Some By Mi or Purito for skin with dark spots?

Some By Mi is a better fit for skin with dark spots, as Lovi rates its routine as Superior compared to Purito's High rating. Niacinamide helps reduce pigmentation and suppress melanosome transfer, making key products on this page effective for brightening the complexion.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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