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Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Beauty of Joseon are prominent Korean skincare lines known for thoughtful selections of moisturizers, serums, toners, and cleansers. The brand founded in 2019 features heartleaf, niacinamide, and hyaluronic acid to best suit oily, acne-prone, and combination skin, whereas the 2016 establishment relies on glycerin, niacinamide, and hyaluronic acid in gentle formulations tailored for sensitive and dry sensitive skin. While both utilize key ingredients like niacinamide and hyaluronic acid to reduce hyperpigmentation and lengthen wrinkle reduction, the former excels with targeted treatments for acne and dark spots, and the latter is beloved for barrier-supporting hydration and soothing care.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

Buy Beauty of Joseon routine · SAR 432.98 · 82% fitBuy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit

Anua vs Beauty of Joseon routines for oily skin

Buy Anua routine · SAR 508.48 · 81% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Anua vs Beauty of Joseon routines for combination skin

Buy Anua routine · SAR 494.34 · 82% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Anua is generally better for fading dark spots and improving skin texture, while Beauty of Joseon is noted for its gentler formulas. Both brands offer a High routine fit for most skin types, including dry, oily, combination, and sensitive skin.

What is the difference between Anua and Beauty of Joseon?

Anua does better at fading dark spots and improving skin texture, whereas Beauty of Joseon is gentler and less irritating for sensitive skin.

Anua or Beauty of Joseon for dry skin?

Both Anua and Beauty of Joseon are great options for dry skin, as the products on this page achieve a High routine fit for dry skin. Reviewers often mention that both brands provide deep hydration and moisturization with lightweight, fast-absorbing toners.

Anua or Beauty of Joseon: which cleanser is better?

Both Anua and Beauty of Joseon offer cleansers that fit oily, combination, and sensitive skin at a High level on the products on this page. Beauty of Joseon does better for a gentle, non-irritating formula overall, while Anua focuses more on heartleaf and blemish care.

Which is more affordable, Anua or Beauty of Joseon?

This page does not provide pricing information to compare the affordability of Anua and Beauty of Joseon.

Anua or Beauty of Joseon for fading dark spots?

Both Anua and Beauty of Joseon help with dark spots, but Anua does better for fading them according to the review themes on this page. Ingredients like niacinamide help manage skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Beauty of Joseon for improving skin texture?

Anua does better than Beauty of Joseon for improving skin texture and smoothness based on the products on this page. Reviewers note that Anua helps improve skin texture with serums and is recognized for this benefit.

Anua or Beauty of Joseon for gentle and non-irritating formulas?

Beauty of Joseon does better for gentle and non-irritating formulas, as its products on this page are rated High for sensitive skin and feature review themes highlighting gentle, non-irritating formulas.

Anua or Beauty of Joseon for oily skin?

Both Anua and Beauty of Joseon are great options for oily skin, as the products on this page offer a High routine fit for this skin type. Reviewers note that both brands excel at delivering lightweight and fast-absorbing textures, while Anua also stands out for improving skin texture.

Anua or Beauty of Joseon: which moisturizer is better?

Both Anua and Beauty of Joseon offer moisturizers with a High routine fit for dry skin, skin with dark spots, and several other skin types, though reviewers find that Beauty of Joseon formulas sometimes have scent or fragrance issues. For brightening, niacinamide is used in both brands, and its topical application helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon fit sensitive skin well, with Lovi rating both brands at a High level for this skin type. Beauty of Joseon performs better for gentle and non-irritating formulas, while both brands offer equal soothing and hydrating benefits.

Anua or Beauty of Joseon: which sunscreen is better?

Both Anua and Beauty of Joseon offer sunscreens with High fit levels for most skin types on the products on this page. Reviewers note that both brands provide lightweight protection, but Beauty of Joseon is often noted for a gentler formula.

Anua or Beauty of Joseon for acne-prone skin?

Both Anua and Beauty of Joseon provide a High routine fit for acne-prone skin on the products on this page. Reviewers report that Beauty of Joseon sometimes causes breakouts and acne, while Anua offers products that help improve skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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