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The Ordinary vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Beauty of Joseon are both Canadian and Korean skincare brands founded in 2016 that offer gentle serums, moisturizers, and cleansers built around key ingredients like hyaluronic acid, glycerin, and squalane. The former focuses on targeted formulations that suit sensitive skin, dry sensitive skin, acne-prone skin, mature skin, and skin with dark spots, while the latter is loved for a thoughtful collection that suits sensitive skin, dry sensitive skin, acne-prone skin, mature skin, and skin with dark spots through soothing masks and sunscreens. Both brands differ in their specific product offerings and ownership, yet their shared ingredients work to improve wrinkles, reduce hyperpigmentation, and increase hydration and barrier function.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular The Ordinary and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Beauty of Joseon products

People Say

The OrdinaryBeauty of Joseon
  • Texture and Smoothness Often MentionedOften Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Gentle Formula Sometimes NotedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Value and Pricing Mostly MentionedNot noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
  • Lightweight and Non-Greasy Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
  • Acne and Blemish Control Often MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Texture Issues and Pilling Often MentionedRarely Noted
    • “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
    • “feels slimy — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Unpleasant Scent Rarely NotedOften Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Breakouts and Purging Sometimes NotedSometimes Noted
    • “broke me out in cysts — The Ordinary Niacinamide 10% + Zinc 1%”
    • “broke me out in cysts — The Ordinary Hyaluronic Acid 2% + B5”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”

The Ordinary vs Beauty of Joseon routines for dry skin

Buy The Ordinary routine · SAR 814.57 · 90% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

The Ordinary vs Beauty of Joseon routines for oily skin

Buy The Ordinary routine · SAR 867.55 · 92% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

The Ordinary vs Beauty of Joseon routines for combination skin

Buy The Ordinary routine · SAR 981.41 · 92% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

The Ordinary or Beauty of Joseon: which is better?

The Ordinary is generally better for value and acne control, while Beauty of Joseon excels in hydration and gentle formulas for the products on this page. Lovi rates The Ordinary as having a Superior routine fit across nearly all skin types.

What is the difference between The Ordinary and Beauty of Joseon?

The Ordinary and Beauty of Joseon differ primarily in their formulation focus and overall value, with The Ordinary offering superior routine fit across most skin types and better pricing, while Beauty of Joseon excels in deep hydration and gentle, lightweight formulas.

The Ordinary or Beauty of Joseon for dry skin?

The Ordinary is superior for dry skin due to its tailored high and superior fit levels across products like Natural Moisturizing Factors + HA, while Beauty of Joseon offers a high fit.

The Ordinary or Beauty of Joseon: which cleanser is better?

The products on this page show that both brands offer cleansers suited for various skin types, but Beauty of Joseon stands out for a gentler formula. Reviewers note that Beauty of Joseon cleansers provide deep hydration and moisturization with gentle, non-irritating formulas.

Which is more affordable, The Ordinary or Beauty of Joseon?

The Ordinary offers better value and pricing on the products on this page.

Which brand performs better for hydration and moisture, The Ordinary or Beauty of Joseon?

Beauty of Joseon performs better for hydration and moisture compared to The Ordinary. Both brands rely on glycerin and hyaluronic acid across the products on this page, and topical hyaluronic acid helps improve skin hydration and signs of skin aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which brand has better options for acne and blemish control, The Ordinary or Beauty of Joseon?

The Ordinary does better for acne and blemish control according to the products on this page. Lovi rates routine fit for acne-prone skin as Superior for The Ordinary and High for Beauty of Joseon.

Do The Ordinary products contain fragrance?

The products on this page by The Ordinary list no fragrance in their ingredients.

The Ordinary or Beauty of Joseon for oily skin?

The Ordinary offers a Superior routine fit for oily skin, whereas Beauty of Joseon provides a High fit level. Reviewers note that The Ordinary does better for acne and blemish control, while Beauty of Joseon excels in lightweight and non-greasy feel.

The Ordinary or Beauty of Joseon: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon does better with deep hydration and moisturization than The Ordinary. The products on this page for both brands list no fragrance in their ingredients.

The Ordinary or Beauty of Joseon for sensitive skin?

For sensitive skin, both brands fit well, but The Ordinary achieves a Superior routine fit compared to Beauty of Joseon's High fit level. Reviewers note that both brands offer gentle and non-irritating formulas, and every product across the products on this page for both brands lists no fragrance in its ingredients.

The Ordinary or Beauty of Joseon for acne-prone skin?

For acne-prone skin, both brands work well, but Lovi rates The Ordinary as Superior and Beauty of Joseon as High. Reviewers note that The Ordinary offers better acne and blemish control across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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