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Beauty of Joseon vs Paula's Choice

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Paula's Choice are two celebrated skin care brands originating from South Korea and the United States, respectively. Beauty of Joseon is loved for its thoughtful collection of serums, masks, moisturizers, sunscreens, and more, which feature key ingredients like niacinamide, glycerin, and hyaluronic acid, while Paula's Choice offers serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c. The Korean brand suits sensitive skin and dry sensitive skin best, whereas the American brand fits oily skin and combination skin best. They differ notably in their core formulations and target audiences, providing distinct paths to achieving balanced and healthy skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Beauty of Joseon and Paula's Choice products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Paula's Choice products

People Say

Beauty of JoseonPaula's Choice
  • Texture and Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
  • Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Hydration and Moisture Mostly MentionedSometimes Noted
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
  • Smooths Skin Texture Rarely NotedMostly Mentioned
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “bumps be gone — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “pores look smaller — Paula's Choice 10% Niacinamide Booster”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “visible glow — Paula's Choice C15 Super Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
    • “smells like hot dog water — Paula's Choice C15 Super Booster”
  • High Price and Value Issues Not notedMostly Mentioned
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Breakouts and Purging Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “caused cystic acne — Paula's Choice 10% Niacinamide Booster”

Beauty of Joseon vs Paula's Choice routines for dry skin

Buy Beauty of Joseon routine · SAR 432.98 · 82% fitBuy Paula's Choice routine · SAR 1,588.72 · 79% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Paula's Choice routines for oily skin

Buy Paula's Choice routine · SAR 1,883.71 · 89% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Paula's Choice routines for combination skin

Buy Paula's Choice routine · SAR 1,601.99 · 89% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Paula's Choice: which is better?

Beauty of Joseon and Paula's Choice both fit most skin types well, but Beauty of Joseon is better for gentle hydration and sensitive skin, whereas Paula's Choice is better for mature skin and targeting blemishes with active ingredients like retinol and salicylic acid.

The Journal of Investigative Dermatology, 2000

What is the difference between Beauty of Joseon and Paula's Choice?

Beauty of Joseon focuses best on sensitive skin, dry sensitive skin, and skin with dark spots, whereas Paula's Choice is best suited for oily skin, combination skin, and acne-prone skin. Reviewers note that Beauty of Joseon performs better for gentle formulas and deep hydration, while Paula's Choice is better for high prices and packaging issues.

Beauty of Joseon or Paula's Choice for dry skin?

Both Beauty of Joseon and Paula's Choice fit dry skin at a High level. Beauty of Joseon does better for hydration and moisture, while Paula's Choice products on this page help smooth skin texture.

Beauty of Joseon or Paula's Choice: which cleanser is better?

Both Beauty of Joseon and Paula's Choice offer cleansers with strong options for various skin types, but Beauty of Joseon is noted for being more gentle and non-irritating. Paula's Choice leans toward high price and packaging issues, while Beauty of Joseon helps provide better value.

Which is more affordable, Beauty of Joseon or Paula's Choice?

Beauty of Joseon does better on price, as Paula's Choice has more issues with high price and value. The products on this page for both brands feature no fragrance.

Beauty of Joseon or Paula's Choice: which brand is more gentle and non-irritating?

Beauty of Joseon does better than Paula's Choice for gentle and non-irritating formulas. Reviewers often mention its formulas are gentle and non-irritating.

Beauty of Joseon or Paula's Choice for oily skin?

Both Beauty of Joseon and Paula's Choice fit oily skin at a High level with the products on this page. Reviewers note that Paula's Choice helps with pore and oil control, while Beauty of Joseon is frequently mentioned for deep hydration and moisturization.

Beauty of Joseon or Paula's Choice: which moisturizer is better?

Beauty of Joseon offers better hydration and moisture than Paula's Choice, while both brands fit dry skin, oily skin, and sensitive skin equally at a High level.

Beauty of Joseon or Paula's Choice for sensitive skin?

Beauty of Joseon and Paula's Choice both fit sensitive skin at a high level. Beauty of Joseon does better for gentle and non-irritating formulas.

Beauty of Joseon or Paula's Choice: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics sunscreen, while Paula's Choice provides the Youth-Extending Daily Hydrating Fluid SPF 50. Both sunscreens achieve a High fit for dry skin, dry sensitive skin, combination skin, and oily skin.

Beauty of Joseon or Paula's Choice for acne-prone skin?

Both brands offer an equal fit level for acne-prone skin, as their routines on the products on this page both achieve a High rating. Beauty of Joseon helps with gentle, non-irritating formulas, while Paula's Choice is often noted for smoothing skin texture.

Beauty of Joseon or Paula's Choice for mature skin?

Paula's Choice is a better fit for mature skin, achieving a high routine fit level compared to an average fit level for Beauty of Joseon. Paula's Choice features targeted ingredients like retinol that help stimulate collagen accumulation in aged skin.

The Journal of Investigative Dermatology, 2000

Beauty of Joseon or Paula's Choice for skin with dark spots?

Both Beauty of Joseon and Paula's Choice are a High fit for skin with dark spots. Reviewers note that Beauty of Joseon provides deep hydration and gentle formulas, while Paula's Choice offers targeted treatments with ingredients like niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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