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Beauty of Joseon vs Neutrogena

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Neutrogena are skincare brands originating from South Korea and America, respectively. The Korean line features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting sensitive and dry sensitive skin best. Conversely, the American brand offers moisturizers, sunscreens, cleansers, and toners with glycerin, hyaluronic acid, and dimethicone, which suit mature skin and skin with dark spots best. While both brands emphasize hydration and barrier support, they differ in their formulation approaches and regional heritage.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

This page compares some of the most popular Beauty of Joseon and Neutrogena products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Neutrogena products

People Say

Beauty of JoseonNeutrogena
  • Gentle and fragrance-free formulas Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
  • Unique or pleasant texture Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
    • “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
    • “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softening and smoothing skin Sometimes NotedOften Mentioned
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “I can see a difference in my forehead wrinkles. — Neutrogena Retinol Regenerating Cream”
    • “Face felt baby soft afterwards — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • No white cast and good under makeup Rarely NotedSometimes Noted
    • “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
    • “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Effective makeup removal Sometimes NotedRarely Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “dissolves stubborn waterproof mascara — Neutrogena Oil-Free Eye Makeup Remover”
  • Scent issues and fragrance dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
    • “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
    • “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “The original scented version is packed with this heavy floral perfume. — Neutrogena Retinol Regenerating Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Packaging and value issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”

Beauty of Joseon vs Neutrogena routines for dry skin

Buy Beauty of Joseon routine · SAR 432.98 · 82% fitBuy Neutrogena routine · SAR 854.76 · 69% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Neutrogena routines for oily skin

Buy Beauty of Joseon routine · SAR 484.14 · 80% fitBuy Neutrogena routine · SAR 811.22 · 70% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Neutrogena routines for combination skin

Buy Beauty of Joseon routine · SAR 470.18 · 81% fitBuy Neutrogena routine · SAR 817.79 · 74% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Neutrogena: which is better?

Beauty of Joseon and Neutrogena are both effective depending on your skin type, with Beauty of Joseon offering a High routine fit for dry, sensitive, and combination skin, while Neutrogena achieves a High routine fit for mature skin. Reviewers note that Beauty of Joseon provides unique textures and effective makeup removal, whereas Neutrogena delivers deep hydration and anti-aging benefits with key ingredients like hyaluronic acid and retinol.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The Journal of Investigative Dermatology, 2000

What is the difference between Beauty of Joseon and Neutrogena?

Beauty of Joseon and Neutrogena differ mainly in their formulation focus and skin-type performance, with Beauty of Joseon offering fragrance-free products across the board that achieve a High routine fit for dry, sensitive, and combination skin types. Neutrogena provides a wider range featuring key ingredients like retinol and salicylic acid that help target mature skin and acne-prone skin with a High fit level.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Beauty of Joseon or Neutrogena for dry skin?

Beauty of Joseon fits dry skin better than Neutrogena, offering a High routine fit compared to an Average fit for Neutrogena. Every product on the Beauty of Joseon page lists no fragrance, which helps minimize irritation for dry skin types.

Beauty of Joseon or Neutrogena: which cleanser is better?

Beauty of Joseon and Neutrogena both offer cleansers with a High Lovi fit for sensitive skin, but Beauty of Joseon stands out for its fragrance-free formulas across all products on this page.

Which is more affordable, Beauty of Joseon or Neutrogena?

Both Beauty of Joseon and Neutrogena offer products on this page, but pricing details are not provided in the comparison data.

Do Beauty of Joseon and Neutrogena products contain fragrance?

Every product on the Beauty of Joseon page lists no fragrance in its ingredients, while Neutrogena has a small number of products with fragrance.

Which brand performs better for makeup removal?

Beauty of Joseon performs better for makeup removal. Reviewers note that the products on this page offer more effective makeup removal.

What are the key differences in founding year and origin between Beauty of Joseon and Neutrogena?

Beauty of Joseon was founded in South Korea in 2016, whereas Neutrogena was founded in the United States in 1930.

Beauty of Joseon or Neutrogena for oily skin?

Beauty of Joseon offers a High routine fit for oily skin, whereas Neutrogena has an Average routine fit. Reviewers note that Beauty of Joseon provides lightweight, fast-absorbing toners and pore and oil control.

Beauty of Joseon or Neutrogena: which moisturizer is better?

Both Beauty of Joseon and Neutrogena offer moisturizers with a high fit for various skin types, such as Beauty of Joseon's Dynasty Cream and Neutrogena's HYDRO BOOST WATER CREAM. Hyaluronic acid helps provide deep hydration in both brands' moisturizers.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Neutrogena for sensitive skin?

Beauty of Joseon is a better fit for sensitive skin, offering a High routine fit compared to Neutrogena's Average fit. Furthermore, every product on the Beauty of Joseon page lists no fragrance in its ingredients, helping minimize potential irritation.

Beauty of Joseon or Neutrogena: which sunscreen is better?

Both brands offer strong sunscreen options on this page, with Beauty of Joseon matching a High fit for dry, sensitive, and oily skin, while Neutrogena products like Sport Face Sunscreen and Clear Face Liquid Lotion Sunscreen achieve a Superior fit for combination, oily, and sensitive skin types.

Beauty of Joseon or Neutrogena for acne-prone skin?

Both brands offer a High routine fit for acne-prone skin. Beauty of Joseon features gentle formulas that help control blemishes, while Neutrogena provides targeted treatments like salicylic acid and retinoids that help manage breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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