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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two thoughtful skincare lines offering specialized formulas for daily routines. BYOMA provides nourishing moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane that suit dry and dry sensitive skin best, with standout items like its Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser. Meanwhile, the second brand delivers precise formulas and gentle cleansers that suit balanced to oily skin best, featuring standout options like the Gel de Limpeza GL-01. While the British brand focuses on barrier hydration and oxidative stress, both collections help maintain a healthy, balanced complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a much wider range of products on this page, with Lovi rating several items as a Superior fit for dry and sensitive skin. In contrast, the single cleanser listed for Principia receives lower fit levels and cautions for dry skin.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of seventeen products featuring ingredients like ceramides and squalane, while Principia is represented by a single cleanser on this page. Reviewers note that the products on this page for BYOMA help strengthen the skin barrier, with fit levels ranging from Superior to Average across various skin types.

BYOMA or Principia: which cleanser is better?

For cleansers, BYOMA is a better choice because the products on this page achieve High fits for dry, sensitive, and acne-prone skin, whereas Principia reaches only Average or Caution levels for those skin types.

Which is more affordable, BYOMA or Principia?

The provided page facts do not contain pricing information for either BYOMA or Principia, so it is not possible to determine which brand is more affordable from this page.

Which causes fewer breakouts, BYOMA or Principia?

BYOMA products on this page have mixed reviews regarding breakouts, with some reviewers sometimes noting breakouts and acne while others find the moisturizers and cleansers gentle and barrier-strengthening. Principia has too few products listed on this page to determine a comparative effect on breakouts.

When were BYOMA and Principia founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How many products from BYOMA are fragrance-free compared to Principia?

On the products on this page, BYOMA has 16 fragrance-free products out of 17, while Principia features every product with no fragrance.

Which brand offers a wider range of products for dry skin according to their Lovi fit levels?

BYOMA offers a much wider selection of dry skin options, with multiple products receiving a Superior Lovi fit level for dry skin on this page, whereas Principia lists only one cleanser here, which is rated as Caution for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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