🇮🇪Ireland

BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two thoughtful skincare lines offering specialized formulas for daily routines. BYOMA provides nourishing moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane that suit dry and dry sensitive skin best, with standout items like its Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser. Meanwhile, the second brand delivers precise formulas and gentle cleansers that suit balanced to oily skin best, featuring standout options like the Gel de Limpeza GL-01. While the British brand focuses on barrier hydration and oxidative stress, both collections help maintain a healthy, balanced complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA fits dry and sensitive skin best with a wide range of fragrance-free barrier-strengthening products, whereas Principia offers only a single cleanser on this page.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of products that fit dry, dry sensitive, and mature skin best, whereas Principia features only a single cleanser on this page with lower fit levels for those skin types. Reviewers mostly mention that BYOMA provides barrier-strengthening and deeply hydrating formulas, and almost all products on this page list no fragrance.

BYOMA or Principia: which cleanser is better?

When comparing cleansers, BYOMA offers several options that Lovi rates as High for dry, sensitive, and acne-prone skin, whereas Principia has only one cleanser on this page, which receives lower fit levels such as Average or Caution for those skin types.

Which is more affordable, BYOMA or Principia?

The provided page facts do not contain pricing information to determine whether BYOMA or Principia is more affordable.

Which causes fewer breakouts, BYOMA or Principia?

Reviewers note that breakouts and acne are sometimes associated with the products on this page for BYOMA, while no specific breakout data is highlighted for Principia.

When were BYOMA and Principia founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How does the Lovi fit level of BYOMA's Creamy Jelly Cleanser compare to Principia's Gel de Limpeza GL-01 for dry skin?

For dry skin, Lovi rates BYOMA's Creamy Jelly Cleanser as a High fit, whereas Principia's Gel de Limpeza GL-01 is rated with a Caution fit.

Do either BYOMA or Principia products contain fragrance?

For BYOMA, 16 of the 17 products on this page list no fragrance, while the Smoothing Body Serum contains fragrance. For Principia, every product on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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