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Beauty of Joseon vs Principia

Beauty of Joseon and Principia are two distinct skincare lines offering thoughtful formulations for daily routines. Beauty of Joseon is a Korean brand known for its serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid, while Principia is widely loved for its cleansers and precise formulas. The former suits sensitive skin and skin with dark spots best, whereas the latter suits balanced to oily skin best. They differ primarily in their core ingredient profiles and ideal skin types, providing targeted care for diverse complexions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Beauty of Joseon or Principia: which is better?

Beauty of Joseon is the better choice on this page, offering a broad range of fragrance-free products with High to Superior Lovi fit levels for sensitive skin and dark spots, whereas Principia features only a single cleanser with lower fit ratings. Niacinamide helps reduce pigmentation and skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Principia?

Beauty of Joseon offers a wide variety of skincare products on this page with fragrance-free formulas, fitting sensitive skin and skin with dark spots best, whereas Principia lists only a single cleanser. Topical niacinamide helps reduce cutaneous pigmentation and skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Principia: which cleanser is better?

Beauty of Joseon offers multiple cleansers with High or Superior Lovi fit levels across nearly all skin types, whereas Principia's single cleanser on this page only reaches an Average fit for most skin types and falls to Caution for dry skin.

Which is more affordable, Beauty of Joseon or Principia?

The products on this page for Beauty of Joseon and Principia do not include pricing details, so affordability cannot be compared here.

Which causes fewer breakouts, Beauty of Joseon or Principia?

Beauty of Joseon offers many products on this page with High or Superior fit levels for acne-prone skin, whereas the products on this page from Principia show lower fit levels for acne-prone skin. However, reviewers of Beauty of Joseon sometimes note that breakouts and acne may occur.

Which brand has been on the market longer, Beauty of Joseon or Principia?

Beauty of Joseon has been on the market longer, having been founded in 2016, while Principia was founded in 2020.

Do any products from Beauty of Joseon or Principia contain added fragrance?

Every product on this page from both Beauty of Joseon and Principia lists no fragrance in its ingredients.

What are the main skin types that Beauty of Joseon's routines are designed to fit best?

The products on this page for Beauty of Joseon fit sensitive skin, skin with dark spots, and dry sensitive skin best according to their brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.