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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two thoughtful skincare lines known for gentle cleansers, targeted serums, and balanced hydration. The British brand relies on a signature tri-ceramide complex and squalane, suiting dry and oily skin best with products like its Brightening Toner and Melting Balm Cleanser. Meanwhile, the second brand focuses on precise formulas that suit balanced to oily skin best, featuring essentials like the Gel de Limpeza GL-01. While both brands maintain a healthy, balanced complexion, they differ primarily in their ingredient profiles and specific product offerings.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a much wider range of 17 products on this page with Superior to High Lovi fit levels across multiple skin types, whereas Principia features only a single cleanser with lower ratings. Reviewers note that BYOMA products provide barrier strengthening and instant hydration.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of products that fit dry, oily, and oily acne-prone skin best, featuring key ingredients like ceramides and glycerin. In contrast, Principia features only one cleanser on this page, which has lower fit levels for dry and acne-prone skin.

BYOMA or Principia: which cleanser is better?

BYOMA offers better cleansers on this page, as its Creamy Jelly Cleanser and Milky Moisture Cleanser achieve High Lovi fit levels for sensitive and dry skin types, whereas Principia has only one cleanser listed, Gel de Limpeza GL-01, which rates only Average or Caution for those skin types.

Which is more affordable, BYOMA or Principia?

The provided page facts do not contain pricing information for either BYOMA or Principia, so a comparison of affordability cannot be made from this data.

Which causes fewer breakouts, BYOMA or Principia?

Reviewers note that BYOMA sometimes causes breakouts and acne, while the single Principia product on this page has a low fit for acne-prone skin.

When was BYOMA founded compared to Principia?

BYOMA was founded in 2022, whereas Principia was founded earlier in 2020.

How many products are listed for BYOMA versus Principia on the comparison page?

BYOMA has 17 products listed on this comparison page, whereas Principia has only 1 product.

Which BYOMA products are fragrance-free?

16 of the 17 BYOMA products on this page list no fragrance. The only product containing fragrance is the Smoothing Body Serum.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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