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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare lines offering serums, moisturizers, cleansers, toners, and more. The Canadian brand centers its offerings on hyaluronic acid, glycerin, and squalane, while the British brand anchors its products in nourishing tri-ceramide and squalane. Both brands suit dry skin and dry sensitive skin best, though they differ in their specific formulations and targeted concerns.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

The Ordinary vs BYOMA routines for oily skin

See multi-brand routine · 95% fit

The Ordinary vs BYOMA routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

The Ordinary or BYOMA: which is better?

Both brands offer exceptional performance, but The Ordinary is better for value, acne-clearing, and skin with dark spots, whereas BYOMA excels in hydration and skin sensitivity. The Ordinary achieves a Superior routine fit for dry, oily, combination, sensitive, and dry sensitive skin, while BYOMA reaches a Superior fit for those same skin types plus acne-prone, mature, and oily acne-prone skin.

What is the difference between The Ordinary and BYOMA?

The Ordinary offers better value and pricing with standout acne-clearing serums, while BYOMA excels in skin sensitivity, gentleness, and hydration. Reviewers note that BYOMA's products on this page help strengthen the skin barrier with lightweight and fast-absorbing formulas.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA are a Superior fit for dry skin on the products on this page. Reviewers note that BYOMA excels in hydration and moisture, while The Ordinary offers better value and pricing.

The Ordinary or BYOMA: which cleanser is better?

Both brands offer cleansers that fit dry skin and dry sensitive skin at a High level or better. The products on this page show that BYOMA provides cleansers with ceramide and tri-ceramide complex ingredients, whereas The Ordinary focuses on key ingredients like squalane and glycerin.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary provides better value and pricing on the products on this page.

Which brand performs better for acne-prone skin, The Ordinary or BYOMA?

BYOMA performs better for acne-prone skin, achieving a Superior routine fit compared to The Ordinary's High routine fit on the products on this page.

Which brand is better suited for mature skin?

BYOMA has a Superior routine fit for mature skin, whereas The Ordinary has a High routine fit for the products on this page.

Between The Ordinary and BYOMA, which brand handles skin sensitivity and gentleness better?

BYOMA handles skin sensitivity and gentleness better than The Ordinary. The products on this page for BYOMA offer review themes highlighting skin sensitivity and gentleness.

The Ordinary or BYOMA for oily skin?

Both The Ordinary and BYOMA offer a Superior routine fit for oily skin on the products on this page. The Ordinary provides better value and pricing, while BYOMA excels in hydration and moisture.

The Ordinary or BYOMA: which moisturizer is better?

Both brands offer moisturizers that fit dry skin at a Superior level, while BYOMA additionally features barrier-strengthening ceramides across the products on this page. Reviewers note that BYOMA provides instantly hydrating and lightweight moisturizers, whereas The Ordinary offers great overall value.

The Ordinary or BYOMA for sensitive skin?

Both The Ordinary and BYOMA offer a Superior Lovi fit level for sensitive skin on the products on this page. Reviewers note that BYOMA does better for skin sensitivity and gentleness.

The Ordinary or BYOMA for acne-prone skin?

For acne-prone skin, BYOMA offers a Superior routine fit compared to the High fit from The Ordinary. The products on this page for BYOMA help strengthen the skin barrier and feature hydrating and non-stripping cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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