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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two distinct skincare lines known for thoughtful formulations that address varying dermal needs. BYOMA offers moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, suiting sensitive and dry sensitive skin best through barrier-focused components. Meanwhile, Principia is widely loved for thoughtful cleansers and precise formulas that suit balanced to oily skin best. Ultimately, while both brands offer targeted solutions like the Balancing Face Mist and Gel de Limpeza GL-01 for acne-prone skin, they differ in their core ingredient philosophies and ideal skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA is a better fit for most users, as the products on this page achieve Superior and High fit levels across a wide range of skin types.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of products that Lovi rates as Superior or High for dry and sensitive skin, whereas the products on this page for Principia are limited to a single cleanser with average to caution ratings. Reviewers often mention that BYOMA features gentle and fragrance-free moisturizers that strengthen the skin barrier.

BYOMA or Principia: which cleanser is better?

For cleansers, BYOMA offers a wider variety of options on this page with better Lovi fit levels across multiple skin types, such as dry and sensitive skin, compared to Principia's single cleanser.

Which is more affordable, BYOMA or Principia?

The products on this page do not list pricing information, so a comparison of affordability between BYOMA and Principia cannot be made.

Which causes fewer breakouts, BYOMA or Principia?

When it comes to breakouts, the products on this page for BYOMA have reviewers noting breakouts and acne sometimes, while Principia does not have enough data to compare.

Between BYOMA and Principia, which brand was founded earlier?

Principia was founded earlier in 2020, while BYOMA was founded in 2022.

How many products does BYOMA have compared to Principia on the page?

BYOMA offers 17 products on this page, while Principia has only 1 product.

Which brand offers a cleanser suitable for dry skin according to the Lovi fit levels?

BYOMA offers cleansers with a High Lovi fit for dry skin, such as the Milky Moisture Cleanser and the Creamy Jelly Cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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