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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two distinct skincare lines known for thoughtful cleansers, moisturizers, toners, and serums. The British brand, founded in 2022 and owned by Bansk Group since 2025, incorporates tri-ceramide and squalane to suit mature skin and skin with dark spots best, while both of its standout products like the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser address acne-prone, hyperpigmented, and mature concerns through barrier hydration and collagen support. Conversely, Principia offers precise formulas that suit balanced to oily skin best, featuring standout options like the Gel de Limpeza GL-01 for acne-prone skin to maintain a healthy complexion. Ultimately, the two brands differ through their signature ingredients and targeted skin type alignments.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a much wider variety of products on this page compared to Principia, covering extensive options for cleansers, toners, serums, and moisturizers.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of products that fit mature skin, skin with dark spots, and oily acne-prone skin at a High or Superior level, whereas Principia features only a single cleanser on this page with lower fit levels for those skin types.

BYOMA or Principia: which cleanser is better?

For cleansing, BYOMA offers multiple options like the Creamy Jelly Cleanser, which Lovi rates as High for dry, sensitive, and acne-prone skin, whereas Principia features just one cleanser on this page, Gel de Limpeza GL-01, rated only Average for most skin types and Caution for dry skin.

Which is more affordable, BYOMA or Principia?

This page does not contain pricing information to compare the affordability of BYOMA and Principia.

Which causes fewer breakouts, BYOMA or Principia?

BYOMA is a better fit for acne-prone skin, with several products achieving a High Lovi fit level for this skin type, whereas Principia has only one cleanser on this page which shows a Low fit for acne-prone skin. At the same time, reviews for BYOMA note that breakouts and acne are sometimes experienced with its products.

How does the founding year and country of origin compare between BYOMA and Principia?

BYOMA was founded in 2022 in the United Kingdom, whereas Principia was founded in 2020 with its country of origin not listed on this page.

Which brand has more fragrance-free products, BYOMA or Principia?

BYOMA has more fragrance-free products than Principia because 16 of the 17 products on the BYOMA page list no fragrance, whereas Principia only features one product on the page.

What are the best skin types for BYOMA according to its brand-focused routines?

According to its brand-focused routines, the skin types BYOMA fits best are mature skin, skin with dark spots, and oily acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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