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Anua vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and BYOMA are contemporary skincare brands offering thoughtfully formulated moisturizers, toners, serums, cleansers, and more. While the Korean brand Anua centers its products on hyaluronic acid, heartleaf, and niacinamide to suit oily and oily acne-prone skin best, the British brand BYOMA anchors its offerings in nourishing tri-ceramide and squalane to serve dry and dry sensitive skin. Both lines feature standout treatments for specific concerns like acne, dark spots, and aging, yet they differ fundamentally in their core ingredients and ideal skin types.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Anua and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs BYOMA products

People Say

AnuaBYOMA
  • Hydrating formulas and deep hydration Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Lightweight and fast-absorbing texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Non-stripping and gentle finish Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
  • Soothes redness and barrier support Often MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Improves skin texture and smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Affordable price point and value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Breakouts and acne complaints Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “broke me out — BYOMA Milky Oil Cleanser”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Pump functionality and packaging flaws Not notedOften Mentioned
    • “Opening is huge — BYOMA Brightening Toner”
  • Eye and general skin irritation Sometimes NotedSometimes Noted
    • “Caused breakouts — BYOMA Moisturizing Gel-Cream”
    • “burning sensation — BYOMA Hydrating Milky Toner”
    • “triggered my acne — BYOMA Balancing Face Mist”
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”

Anua vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Anua vs BYOMA routines for oily skin

See multi-brand routine · 95% fit

Anua vs BYOMA routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Anua or BYOMA: which is better?

Both brands perform strongly, but BYOMA has a Superior routine fit across every skin type on this page, while Anua has a High routine fit for them. BYOMA does better for non-stripping finishes, barrier support, and soothing, whereas Anua is noted for improving skin texture and smoothness.

What is the difference between Anua and BYOMA?

Anua features heartleaf and niacinamide formulas that focus on improving texture and brightening, while BYOMA utilizes a tri-ceramide complex focused on strengthening the skin barrier and providing deep hydration. For the products on this page, Lovi rates BYOMA as having a Superior routine fit across all skin types compared to Anua's High fit.

Anua or BYOMA for dry skin?

Both Anua and BYOMA are great choices, but BYOMA has a Superior routine fit for dry skin compared to Anua's High fit on this page. BYOMA is known for providing deep hydration and barrier support with ingredients like glycerin and ceramides.

Anua or BYOMA: which cleanser is better?

Both Anua and BYOMA offer cleansers on the products on this page, but BYOMA does better for a non-stripping and gentle finish. Lovi rates the routine fit for dry skin as High for Anua and Superior for BYOMA.

Which is more affordable, Anua or BYOMA?

BYOMA is more affordable, as the products on this page do better for affordable price point and value compared to Anua.

Between Anua and BYOMA, which brand performs better for soothing redness and barrier support?

BYOMA performs better than Anua for soothing redness and barrier support.

How do the country of origin and company ownership compare between Anua and BYOMA?

Anua was founded in South Korea in 2019 and is owned by The Founders Inc., whereas BYOMA was founded in the United Kingdom in 2022 and has been owned by Bansk Group since 2025.

Which brand has more complaints regarding pump functionality and packaging flaws?

Anua has more complaints regarding pump functionality and packaging flaws among the products on this page.

Anua or BYOMA for oily skin?

For oily skin, Lovi rates BYOMA as Superior and Anua as High. Reviewers note that BYOMA offers better non-stripping and gentle finishes as well as stronger barrier support, while Anua excels in improving skin texture and smoothness.

Anua or BYOMA: which moisturizer is better?

For moisturizers, BYOMA performs better with a Superior routine fit for dry skin compared to Anua's High fit, offering deep hydration and barrier support. Additionally, BYOMA's moisturizers and barrier treatments help soothe redness and strengthen the skin barrier effectively.

Anua or BYOMA for sensitive skin?

Both brands offer solid options for sensitive skin, with Lovi giving BYOMA a Superior routine fit and Anua a High routine fit on this page. BYOMA focuses on strengthening the skin barrier with soothing, fragrance-free moisturizers, while Anua features gentle, non-irritating toners without added fragrance.

Anua or BYOMA for acne-prone skin?

Both brands are suitable for acne-prone skin, with Lovi fit levels of High for Anua and Superior for BYOMA. The products on this page for BYOMA help strengthen the skin barrier and provide non-stripping hydration, while Anua focuses on improving skin texture and brightening serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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