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SKIN1004 vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Principia are dedicated skincare labels offering targeted solutions for various complexions. The Korean pioneer centers on centella asiatica, hyaluronic acid, and niacinamide within toners, moisturizers, sunscreens, and masks to soothe acne-prone and oily skin, while the latter is widely loved for thoughtful cleansers and precise formulas that suit balanced to oily skin. SKIN1004 features standout formulas like the Probio-Cica Bakuchiol Eye Cream, Probio-Cica Essence Toner, and Madagascar Centella Tone Brightening Boosting Toner for specific concerns, whereas Principia highlights options such as the Gel de Limpeza GL-01. Ultimately, both help maintain a healthy, balanced complexion through distinct formulations.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

This page compares some of the most popular SKIN1004 and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Principia products

Questions and answers

SKIN1004 or Principia: which is better?

SKIN1004 offers a much broader selection of fragrance-free products that achieve High or Superior Lovi fit ratings across multiple skin types, whereas Principia currently lists only a single cleanser on this page.

What is the difference between SKIN1004 and Principia?

SKIN1004 offers a wide variety of fragrance-free products best suited for acne-prone, oily, and combination skin, whereas Principia features a much smaller selection on this page. SKIN1004 products use key ingredients like Centella asiatica, hyaluronic acid, niacinamide, and panthenol to help soothe and hydrate the skin.

SKIN1004 or Principia: which cleanser is better?

SKIN1004 offers better-rated cleansers, such as the Madagascar Centella Tone Brightening Cleansing Gel Foam which has a Superior fit level for dry skin, dry sensitive skin, and oily acne-prone skin, compared to Principia's GL-01 cleanser which has lower fit ratings across those skin types.

Which is more affordable, SKIN1004 or Principia?

The page does not provide pricing information for either SKIN1004 or Principia, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, SKIN1004 or Principia?

Neither brand can be said to cause fewer breakouts, as the products on this page do not provide enough comparative breakout data.

When were SKIN1004 and Principia founded and who owns them?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Do SKIN1004 and Principia products contain any fragrance in their ingredients?

Both SKIN1004 and Principia list no fragrance in the ingredients of the products on this page.

How does the Lovi fit level of the cleanser compare between SKIN1004 and Principia for dry skin?

For dry skin, the SKIN1004 cleanser achieves a Superior Lovi fit level, whereas the Principia cleanser reaches only a Caution fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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