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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are modern skincare lines recognized for thoughtful daily care. The British brand features moisturizers, toners, cleansers, and serums utilizing a proprietary tri-ceramide complex and squalane to suit acne-prone and mature skin, while the other offers precise cleansers tailored for balanced to oily skin. Ultimately, the two differ in their core formulations and targeted ranges, as both help maintain a healthy complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a much wider range of options on this page that achieve High or Superior Lovi fit levels across multiple skin types, whereas Principia features only a single cleanser with average to low fits. Reviewers note that BYOMA products provide barrier-strengthening and instantly hydrating moisturizers.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of products on this page with varying Lovi fit levels across skin types, such as the Hydrating Serum achieving a Superior fit for dry skin, whereas Principia features only one product listed, the Gel de Limpeza GL-01, which has an Average fit for oily skin and a Caution fit for dry skin.

BYOMA or Principia: which cleanser is better?

BYOMA offers several cleansers with High Lovi fit levels across skin types, such as the Creamy Jelly Cleanser and Milky Moisture Cleanser, whereas Principia only features the GL-01 cleanser which achieves at best an Average fit. Shoppers note that BYOMA cleansers are generally hydrating and non-stripping.

Which is more affordable, BYOMA or Principia?

The products on this page do not provide pricing information to compare affordability between BYOMA and Principia.

Which causes fewer breakouts, BYOMA or Principia?

BYOMA fits acne-prone skin best with High levels across multiple cleansers and serums on this page, while Principia has only one cleanser listed that rates Low for acne-prone skin. Reviewers sometimes note breakouts and acne as a downside for BYOMA products on this page.

When were BYOMA and Principia founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How many products from BYOMA are fragrance-free compared to Principia?

On the products on this page, BYOMA has 16 out of 17 fragrance-free products, while Principia has every product on this page listing no fragrance.

Which skin types does BYOMA fit best according to its brand-focused routines?

According to its brand-focused routines, BYOMA fits acne-prone skin, mature skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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