🇳🇱Netherlands

Beauty of Joseon vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and BYOMA are distinct skincare labels celebrated for targeted, nourishing daily care. The Korean skincare brand, founded in 2016, crafts serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid to suit sensitive skin and dark spots best. Conversely, the British skincare brand, founded in 2022, offers moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane to suit dry skin and dry sensitive skin best. While both brands support barrier function and hydration through specialized formulas, Beauty of Joseon emphasizes traditional botanical extracts, whereas BYOMA focuses on barrier-first lipid replenishment.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Beauty of Joseon and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs BYOMA products

People Say

Beauty of JoseonBYOMA
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Calms Redness and Soothes Skin Sometimes NotedOften Mentioned
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “skin feels soft — BYOMA Brightening Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Softens and Smooths Texture Sometimes NotedSometimes Noted
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Pump Issues Sometimes NotedMostly Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Opening is huge — BYOMA Brightening Toner”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Beauty of Joseon vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs BYOMA routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs BYOMA routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or BYOMA: which is better?

Both brands are great choices, but BYOMA has a Superior Lovi fit level for mature skin while Beauty of Joseon is Average.

What is the difference between Beauty of Joseon and BYOMA?

Both brands offer gentle, lightweight products, but BYOMA achieves a Superior Lovi fit level for mature skin while Beauty of Joseon reaches an Average level. Additionally, BYOMA features a tri-ceramide complex across its line, whereas Beauty of Joseon focuses on key ingredients like ginseng and niacinamide.

Antioxidants, 2021

Beauty of Joseon or BYOMA for dry skin?

BYOMA is a better fit for dry skin, where Lovi rates its routine as Superior compared to High for Beauty of Joseon. Both brands offer products that help provide deep hydration, but BYOMA features a routine specifically designed for dry skin with ceramide-rich moisturizers.

Beauty of Joseon or BYOMA: which cleanser is better?

Both Beauty of Joseon and BYOMA offer cleansers that are well-rated for being gentle and effective, with Lovi giving the Creamy Jelly Cleanser and Milky Moisture Cleanser from BYOMA a High fit for dry skin, and the Green Plum Refreshing Cleanser from Beauty of Joseon also receiving a High fit for dry skin. Reviewers often mention that BYOMA provides hydrating and non-stripping cleansers, while Beauty of Joseon is noted for unique textures and applications.

Which is more affordable, Beauty of Joseon or BYOMA?

BYOMA is more affordable than Beauty of Joseon, as BYOMA scores better for value according to reviewer comparisons on this page.

Which brand performs better for mature skin between Beauty of Joseon and BYOMA?

BYOMA performs better for mature skin, achieving a Superior routine fit compared to Beauty of Joseon which has an Average fit.

How do Beauty of Joseon and BYOMA compare regarding packaging and pump issues?

Beauty of Joseon has packaging and pump issues, whereas BYOMA does not have this disadvantage.

Which brand has a better routine fit for dry sensitive skin?

BYOMA has a Superior routine fit for dry sensitive skin, whereas Beauty of Joseon has a High fit level for this skin type.

Beauty of Joseon or BYOMA for oily skin?

BYOMA is a Superior fit for oily skin, whereas Beauty of Joseon has a High fit on this page. BYOMA is noted on the page for better results in calming redness and affordability.

Beauty of Joseon or BYOMA: which moisturizer is better?

Both Beauty of Joseon and BYOMA offer effective moisturizers, with BYOMA achieving a Superior Lovi fit level for dry skin compared to Beauty of Joseon's High fit.

Beauty of Joseon or BYOMA for sensitive skin?

Both Beauty of Joseon and BYOMA are a High fit for sensitive skin on Lovi. Reviewers note that both brands offer gentle and non-irritating formulas.

Beauty of Joseon or BYOMA for acne-prone skin?

Both Beauty of Joseon and BYOMA are a High fit for acne-prone skin on Lovi. BYOMA stands out as a better value and helps soothe redness better, while Beauty of Joseon uses ingredients like niacinamide that may help reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play