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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two distinct skincare lines known for thoughtful formulations that address varying dermal needs. BYOMA offers moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, suiting sensitive and dry sensitive skin best through barrier-focused components. Meanwhile, Principia is widely loved for thoughtful cleansers and precise formulas that suit balanced to oily skin best. Ultimately, while both brands offer targeted solutions like the Balancing Face Mist and Gel de Limpeza GL-01 for acne-prone skin, they differ in their core ingredient philosophies and ideal skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA fits dry skin and sensitive skin with a Superior Lovi rating across multiple moisturizers and cleansers, whereas Principia shows lower fit levels like Caution for dry skin on its featured cleanser. Reviewers often note that BYOMA products provide lightweight, instantly hydrating barrier support, while most formulas on the BYOMA page contain no fragrance.

What is the difference between BYOMA and Principia?

BYOMA offers a much wider range of 17 products, fitting sensitive, dry, and dry sensitive skin best with a Superior or High Lovi fit across many options, whereas Principia features just one cleanser on this page with lower fit levels for those skin types.

BYOMA or Principia: which cleanser is better?

For cleansers, BYOMA is the better choice on this page, as Lovi rates its cleansers like the Milky Moisture Cleanser as High for dry skin and sensitive skin, whereas Principia offers just one cleanser, the Gel de Limpeza GL-01, which receives a Caution for dry skin.

Which is more affordable, BYOMA or Principia?

The provided page facts and reviews do not contain pricing information to determine whether BYOMA or Principia is more affordable.

Which causes fewer breakouts, BYOMA or Principia?

BYOMA fits acne-prone skin with High or Average Lovi levels across several products on this page, whereas the single Principia product on this page has a Low fit for acne-prone skin.

When were BYOMA and Principia founded and who are their current parent companies?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How many products from BYOMA contain fragrance compared to Principia?

BYOMA has 16 out of 17 products on this page listing no fragrance, while the Smoothing Body Serum contains fragrance, whereas every product on this page for Principia lists no fragrance.

Which BYOMA products have a Superior Lovi fit level for dry skin?

BYOMA products with a Superior Lovi fit level for dry skin on this page include the Hydrating Serum, Balancing Face Mist, Moisturizing Rich Cream, Hydrating Recovery Oil, and Melting Balm Cleanser. The brand's products on this page fit best for sensitive skin, dry sensitive skin, and dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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