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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two thoughtful skincare lines offering specialized formulas for daily routines. BYOMA provides nourishing moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane that suit dry and dry sensitive skin best, with standout items like its Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser. Meanwhile, the second brand delivers precise formulas and gentle cleansers that suit balanced to oily skin best, featuring standout options like the Gel de Limpeza GL-01. While the British brand focuses on barrier hydration and oxidative stress, both collections help maintain a healthy, balanced complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a wide range of products with High to Superior Lovi fit levels across most skin types, featuring fragrance-free formulas and key ingredients like ceramides and squalane. In comparison, Principia is represented by only a single cleanser on this page with lower fit levels for dry skin.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of products that Lovi rates as Superior or High for dry and sensitive skin, whereas Principia features a single cleanser on this page with lower fit levels. Most BYOMA products contain no fragrance, and key ingredients across the range include ceramides and squalane.

BYOMA or Principia: which cleanser is better?

For cleansing, BYOMA offers multiple options with Lovi fit levels reaching High for dry, sensitive, and acne-prone skin, whereas Principia lists only a single cleanser with lower fit ratings. Reviewers often note that the products on this page for BYOMA are hydrating and non-stripping.

Which is more affordable, BYOMA or Principia?

The provided page facts do not contain pricing information, so it is not possible to determine whether BYOMA or Principia is more affordable.

Which causes fewer breakouts, BYOMA or Principia?

BYOMA products on this page are rated as having a High fit for acne-prone skin, whereas reviewers sometimes note breakouts with the brand. Principia only features one cleanser on this page, which has a Low fit for acne-prone skin, so comparing breakouts across the two brands is difficult from the available data.

Between BYOMA and Principia, which brand was founded earlier?

Principia was founded earlier in 2020, whereas BYOMA was founded in 2022.

How many products are listed for Principia compared to BYOMA on the page?

Principia has only 1 product listed on this page, while BYOMA features 17 products across cleansers, toners, serums, and moisturizers.

Which brand offers a cleanser with a Superior fit level for dry skin?

BYOMA offers cleansers with a High fit level for dry skin, whereas the products on this page do not include a cleanser with a Superior fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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