🇬🇧United Kingdom

BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two distinct skincare lines known for thoughtful formulations tailored to differing dermal needs. The British brand features nourishing moisturizers, toners, cleansers, and serums powered by tri-ceramide and squalane, suiting dry and sensitive skin best while enhancing barrier hydration and fighting oxidative stress. Conversely, Principia offers precise cleansers that suit balanced to oily skin best, helping maintain a healthy, calm complexion. Ultimately, the two differ in their core ingredient profiles and the primary skin types they target.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA generally fits dry and sensitive skin best, with most of the products on this page rated High or Superior for those skin types. In contrast, the single Principia product on this page shows lower fit levels like Caution for dry skin.

What is the difference between BYOMA and Principia?

BYOMA offers a broad range of 17 products with Superior Lovi fit levels for dry and sensitive skin types, whereas the products on this page for Principia consist of just a single cleanser with average to caution fit levels. Additionally, BYOMA products on this page mostly feature barrier-strengthening moisturizers and hydrating cleansers.

BYOMA or Principia: which cleanser is better?

For cleansers, BYOMA offers a wider range with options like Milky Moisture Cleanser achieving a High fit for dry and sensitive skin, whereas Principia features just one cleanser with lower or cautious fit levels for those skin types.

Which is more affordable, BYOMA or Principia?

The provided page comparing BYOMA and Principia does not contain pricing information, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or Principia?

When it comes to breakouts, reviewers sometimes note breakouts and acne with BYOMA products on this page, while the single cleanser listed for Principia shows a low fit for acne-prone skin and caution for dry skin.

When were BYOMA and Principia founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How many products across BYOMA and Principia contain added fragrance?

Only 1 product across the products on this page contains added fragrance, which is found in the BYOMA range.

Which skin types do BYOMA-focused routines fit best?

According to Lovi, BYOMA-focused routines fit dry skin, sensitive skin, and dry sensitive skin best. The products on this page often help strengthen the skin barrier and provide instant hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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