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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two distinct skincare lines known for thoughtful formulations tailored to differing dermal needs. The British brand features nourishing moisturizers, toners, cleansers, and serums powered by tri-ceramide and squalane, suiting dry and sensitive skin best while enhancing barrier hydration and fighting oxidative stress. Conversely, Principia offers precise cleansers that suit balanced to oily skin best, helping maintain a healthy, calm complexion. Ultimately, the two differ in their core ingredient profiles and the primary skin types they target.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a much larger selection of products on this page compared to Principia, with many options achieving Superior or High fit levels for dry and sensitive skin types. Reviewers frequently note that BYOMA's products provide instant hydration and help strengthen the skin barrier.

What is the difference between BYOMA and Principia?

BYOMA offers a wide range of 17 products with various fit levels like Superior and High for dry, sensitive, and dry sensitive skin, whereas Principia features only 1 cleanser on this page with lower fit levels. Reviewers note that BYOMA provides barrier-strengthening and instantly hydrating moisturizers, though some packaging and breakout issues are sometimes noted.

BYOMA or Principia: which cleanser is better?

For cleansers, BYOMA is the better choice because the products on this page achieve High fit levels for dry, sensitive, and acne-prone skin, whereas Principia only reaches Average or lower fit levels. Reviewers note that BYOMA cleansers are hydrating and non-stripping.

Which is more affordable, BYOMA or Principia?

The provided page comparison does not contain pricing information to determine whether BYOMA or Principia is more affordable.

Which causes fewer breakouts, BYOMA or Principia?

For acne-prone skin, BYOMA products on this page have a High Lovi fit level, whereas Principia's Gel de Limpeza GL-01 has a Low fit level. Reviewers sometimes note breakouts and acne as a negative for BYOMA.

When were BYOMA and Principia each founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How many BYOMA products are fragrance-free compared to Principia?

For the products on this page, BYOMA has 16 fragrance-free products out of 17, while Principia has all of its products listed as fragrance-free.

Which BYOMA products achieve a Superior Lovi fit level for dry skin?

For dry skin, the BYOMA products on this page that achieve a Superior Lovi fit level are Hydrating Serum, Balancing Face Mist, Moisturizing Rich Cream, Hydrating Recovery Oil, and Melting Balm Cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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