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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two distinct skincare lines known for thoughtful formulations tailored to differing dermal needs. The British brand features nourishing moisturizers, toners, cleansers, and serums powered by tri-ceramide and squalane, suiting dry and sensitive skin best while enhancing barrier hydration and fighting oxidative stress. Conversely, Principia offers precise cleansers that suit balanced to oily skin best, helping maintain a healthy, calm complexion. Ultimately, the two differ in their core ingredient profiles and the primary skin types they target.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a much broader range of products on this page with strong Lovi fit levels across skin types, whereas Principia has only a single cleanser listed. Reviewers note that BYOMA products help strengthen the skin barrier and deliver instant hydration.

What is the difference between BYOMA and Principia?

BYOMA offers a broad range of 17 products featuring ceramide and glycerin that fit dry, sensitive, and oily skin at High to Superior levels on this page. In contrast, Principia is represented by a single cleanser on this page, which provides Average to Caution fit levels across various skin types.

BYOMA or Principia: which cleanser is better?

BYOMA offers better cleansers on this page, with Lovi rating options like Milky Moisture Cleanser at High or Superior for sensitive and dry skin, whereas Principia features only Gel de Limpeza GL-01, which rates at Average to Caution for those skin types.

Which is more affordable, BYOMA or Principia?

The provided page comparison does not contain pricing information to determine whether BYOMA or Principia is more affordable.

Which causes fewer breakouts, BYOMA or Principia?

BYOMA products on this page have High to Average Lovi fit levels for acne-prone skin, while Principia has a Low fit level for acne-prone skin and Caution for dry acne-prone skin.

When was BYOMA founded compared to Principia?

BYOMA was founded in 2022, whereas Principia was founded earlier in 2020.

How many products from BYOMA contain fragrance?

Among the products on this page, exactly 1 out of 17 BYOMA products lists fragrance, while the remaining 16 products list no fragrance.

Which skin types does BYOMA fit best according to its brand-focused routines?

According to its brand-focused routines, dry skin, sensitive skin, and oily skin are the skin types BYOMA fits best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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