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BYOMA vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Principia are two distinct skincare lines known for thoughtful formulations tailored to differing dermal needs. The British brand features nourishing moisturizers, toners, cleansers, and serums powered by tri-ceramide and squalane, suiting dry and sensitive skin best while enhancing barrier hydration and fighting oxidative stress. Conversely, Principia offers precise cleansers that suit balanced to oily skin best, helping maintain a healthy, calm complexion. Ultimately, the two differ in their core ingredient profiles and the primary skin types they target.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Principia products

Questions and answers

BYOMA or Principia: which is better?

BYOMA offers a much larger selection of products on this page with mostly Superior and High fit levels across various skin types, whereas Principia features only a single cleanser with Average to Caution ratings. BYOMA products on this page also commonly feature barrier-strengthening ingredients like ceramides and a tri-ceramide complex.

What is the difference between BYOMA and Principia?

BYOMA offers a broad range of 17 products featuring ceramide and glycerin that fit dry and sensitive skin up to a Superior level, whereas Principia features just one cleanser on this page with lower fit levels for those skin types.

BYOMA or Principia: which cleanser is better?

BYOMA offers cleansers with High Lovi fit levels for dry, sensitive, and acne-prone skin types, whereas the cleanser from Principia has lower fit ratings including Caution for dry skin. Reviewers often note that the products on this page by BYOMA are hydrating and non-stripping.

Which is more affordable, BYOMA or Principia?

The provided page facts do not contain pricing information to determine whether BYOMA or Principia is more affordable.

Which causes fewer breakouts, BYOMA or Principia?

BYOMA products on this page are generally a High fit for acne-prone skin, whereas breakouts and acne are sometimes noted by reviewers. Principia lists only one product on this page, which is a Low fit for acne-prone skin.

Between BYOMA and Principia, which brand offers a wider variety of cleansers and moisturizers?

BYOMA offers a much wider variety of cleansers and moisturizers on this page compared to Principia, which only lists a single cleanser.

How do the founding years and company ownership compare between BYOMA and Principia?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group as of 2025, whereas Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Which brand has products that avoid fragrance entirely according to their ingredients lists?

Principia has every product on this page listing no fragrance in its ingredients, whereas BYOMA has 16 of 17 products on this page listing no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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