Simple Moisturizing Facial Wash for dry sensitive skin
Panthenol Vitamin B5
Tocopheryl Acetate Vitamin E
Glycerin
Bisabolol
Decyl GlucosideCaution
- AverageDry Skin Fit
- AverageEffectiveness
- RiskySafety
A poor match for dry sensitive skin; the cleansers alongside fit it better.
- Clinical, Cosmetic and Investigational Dermatology, 2017
- The Journal of Dermatological Treatment, 2017
This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate cleansing for your dry and sensitive skin as glycerin and panthenol provide humectant action, but Sodium Laureth Sulfate can be stripping and lacks sufficient emollients for optimal hydration.
- The inclusion of Bisabolol and Chamomilla Recutita Flower Extract offers soothing benefits, though specialized moisturizing ingredients are needed to fully support dry or flaky skin.
How to apply
- Use your cleanser AM and PM every day to keep your face fresh. Start slowly once a day if your dry skin feels sensitive at first.
- Apply your cleanser first thing in your routine before any toner or moisturizer. Follow the usual steps for your AM or PM daily routine.
- Gently massage the cleanser onto your face using soft circular motions. Avoid harsh rubbing to protect your dry skin.
- Apply the cleanser to slightly damp skin to help it clean gently without stripping moisture. This method is very safe for sensitive and dry skin types.
- Rinse thoroughly with lukewarm water and avoid the delicate eye area. Always do a patch test before using the product for the first time.
People Say
★4.3Overall rating based on 700+ reviewsUsers with sensitive and dry skin frequently praise this facial wash for its gentle, non-stripping formula that cleanses effectively without causing tightness. A moderate number of users report it leaves a slimy residue or fails to prevent breakouts, particularly those with oily or acne-prone skin.
Highlights
Non-drying formula Mostly Mentioned
- “leaves skin soft and smooth”
- “no tight feeling after washing”
- “moisturizing enough for winter”
Fragrance-free Often Mentioned
- “no harsh scents”
- “smells like nothing at all”
- “great for fragrance sensitivity”
Gentle on skin Often Mentioned
- “ideal for sensitive skin”
- “doesn't irritate or cause redness”
- “perfect for my reactive skin”
Effective cleansing Sometimes Noted
- “removes makeup well”
- “cleans pores thoroughly”
- “takes off sunscreen easily”
Lack of lather Sometimes Noted
- “doesn't foam enough”
- “feels like washing with lotion”
- “need to use a lot”
Poor packaging Sometimes Noted
- “hard to squeeze out”
- “cap breaks easily”
- “tube crumples up”
Residue and film Sometimes Noted
- “feels slimy on skin”
- “hard to rinse off completely”
- “leaves a weird film”
Caused breakouts Rarely Noted
- “gave me whiteheads”
- “broke me out on chin”
- “caused small bumps”
Sources: lovi.care, influenster.com, boots.com, shespeaks.com, target.com, thebeautyinsideout.com, and more
Questions and answers
Why does Lovi advise caution with Simple Moisturizing Facial Wash for dry sensitive skin?
Lovi advises caution because this cleanser contains Sodium Laureth Sulfate, which can be stripping on dry skin and lacks sufficient emollients for optimal hydration. A cleanser for this skin type needs a rich blend of hydrating and barrier-repairing ingredients, such as ceramides and hyaluronic acid, to maintain moisture and protect the skin barrier.
Which ingredients make this cleanser a poor fit for dry sensitive skin?
Sodium Laureth Sulfate makes this cleanser a poor fit because it can be stripping on dry sensitive skin. A cleanser for this skin needs rich hydrating and barrier-repairing ingredients like ceramides and hyaluronic acid to maintain moisture and protect the skin.
What does Panthenol do for dry sensitive skin?
Panthenol helps soothe dry sensitive skin by calming redness and keeping it deeply hydrated. It improves moisture retention and supports skin barrier recovery, making irritated skin feel much more comfortable and soft.
American Journal of Clinical Dermatology, 2002The Journal of Dermatological Treatment, 2017
What does Tocopheryl Acetate do for dry sensitive skin?
Tocopheryl acetate helps dry sensitive skin by locking in moisture to keep it soft and comfortable, and it is unlikely to clog pores or cause irritation. It supports your skin barrier so it stays smooth and calm even when exposed to everyday stressors.
Where does this cleanser go in a skincare routine for dry sensitive skin?
This cleanser goes in the morning and evening steps of your routine before your toner and moisturizer. A cleanser of this type needs rich, nourishing hydrators and gentle, non-stripping cleansing ingredients to fully support dry or flaky skin.
Can I use this cleanser with niacinamide, and in what order?
You can use this cleanser before niacinamide, but because it may be stripping for dry and sensitive skin, a cleanser of this type needs rich moisturizing and barrier-supporting ingredients like ceramides and extra emollients to keep skin soft and smooth.
How often should I use this cleanser?
This cleanser may be too stripping for dry sensitive skin, so use it sparingly or consider a cleanser that adds rich moisturizing oils and gentle nourishing ingredients to keep the skin soft and comfortable.
Can this cleanser clog pores, cause breakouts or purging for dry sensitive skin?
This cleanser is unlikely to clog pores or cause breakouts for dry sensitive skin, as negative reviews about breakouts are low. However, it can be stripping for dry skin and needs extra moisturizing ingredients and skin-softening oils to fully support flaky skin.
Can I use this cleanser around the eyes or on my body?
This cleanser may be too stripping for the thin skin around your eyes and body because it lacks sufficient emollients for optimal hydration. A cleanser for this skin needs rich nourishing oils and gentle moisturizers to prevent dryness.
Is this cleanser fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.
The Journal of Dermatological Treatment, 2017Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.
American Journal of Clinical Dermatology, 2002Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.
Journal of Cosmetic Dermatology, 2019Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans.
Arzneimittel-Forschung, 2000Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Application of an alpha-bisabolol-containing cream produced a significant skin-lightening effect in pigmented skin compared to a vehicle control in the majority of female subjects after 8 weeks.
International Journal of Cosmetic Science, 2010The combination of allantoin, bisabolol, D-panthenol and dipotassium glycyrrhizinate reduces UVB-induced PGE2, inflammatory cytokines, and mitochondrial superoxide in human epidermal keratinocytes.
International Journal of Cosmetic Science, 2024
Ingredients
Water, Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Sodium Chloride, Peg-7 Glyceryl Cocoate, Phenoxyethanol, Panthenol, Glycol Distearate, Tocopheryl Acetate, Polyquaternium-39, Bisabolol, Cocamide Mea, Laureth-10, Disodium Edta, Iodopropynyl Butylcarbamate, Citric Acid, Benzoic Acid, Anthemis Nobilis Oil Flower, Pelargonium Graveolens Oil, Methylparaben, Propylparaben, Dmdm Hydantoin, Sodium Hydroxymethylglycinate, Allantoin, Chamomilla Recutita Flower Extract, Sodium Pca, Sorbitol, Dipropylene Glycol, Potassium Sorbate, Pantolactone, Hydroxypropyl Cyclodextrin
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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