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Simple vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Aēsop are two distinct skincare lines known for their thoughtful formulations and reliable daily care. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, suiting acne-prone and mature skin best. Meanwhile, the Melbourne-founded house is celebrated for botanically driven moisturizers, cleansers, and serums that cater ideally to balanced, combination, and sensitive skin. While both prioritize skin health and resilience through carefully crafted products, they differ in their primary ingredient philosophies and ideal skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Aēsop products

People Say

SimpleAēsop
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Effective cleansing and makeup removal Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Skin rescue Not notedMostly Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Affordable price point and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • High price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Struggles with waterproof or heavy makeup Often MentionedSometimes Noted
    • “I found this doesn't effectively remove makeup. — Aēsop Parsley Seed Facial Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Difficult or sticky texture Not notedOften Mentioned
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “The downside is the pump. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Simple or Aēsop: which is better?

Simple is better for affordability and gentle makeup removal, while Aēsop is better for deeper hydration and skin rescue. Glycerin helps provide moisture across the products on this page.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and Aēsop?

Simple offers more affordable, value-friendly products that are particularly gentle on sensitive skin and effective for everyday makeup removal, while Aēsop tends to have a much higher price point and focuses more on deep hydration and skin rescue. Additionally, the products on this page for Simple achieve a High fit level for sensitive skin with its Kind to Skin Soothing Facial Toner.

Clinical, Cosmetic and Investigational Dermatology, 2017

Simple or Aēsop: which cleanser is better?

Simple offers more effective daily cleansing and makeup removal overall, as reflected by reviewer feedback. For both brands, the cleansers on this page show a Low Lovi fit level for dry and dry sensitive skin.

Which is more affordable, Simple or Aēsop?

Simple is more affordable, as reviewers mostly mention its high price point as a negative for Aēsop, while Simple offers a budget-friendly option.

Which causes fewer breakouts, Simple or Aēsop?

Simple may be a better option because reviewers often note that the products on this page cause breakouts or irritations, whereas Aēsop reviewers do not mention this issue.

Between Simple and Aēsop, which brand is owned by L'Oréal Groupe?

Aēsop is owned by L'Oréal Groupe since 2023, whereas Simple is owned by Unilever PLC.

Which brand offers a facial cleanser suitable for dry skin according to the Lovi fit levels?

Simple offers a facial cleanser on this page, but Lovi rates the Refreshing Facial Wash as having a Low fit for dry skin, while Aēsop also offers a facial cleanser with a Low fit for dry skin.

What are the main skin types that Simple's Kind to Skin Soothing Facial Toner fits best?

Simple's Kind to Skin Soothing Facial Toner achieves a Superior Lovi fit for mature skin and a High fit for sensitive skin, skin with dark spots, combination skin, oily acne-prone skin, acne-prone skin, and dry sensitive skin.

Simple or Aēsop: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers with average Lovi fit levels across skin types, while Aēsop provides non-greasy, balancing options with fit levels ranging from high to caution.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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