Simple vs Asarai
Simple and Asarai are distinct skincare lines offering thoughtful daily care and restorative rituals. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit acne-prone and mature skin best. Meanwhile, the Australian-rooted line is cherished for nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best. While both lines provide gentle, nourishing care, they differ in their primary offerings and ideal skin types.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or Asarai: which is better?
Simple is the better choice on this page because its products feature High and Superior Lovi fit levels across multiple skin types, whereas Asarai only offers Average fits. Additionally, Simple contains key ingredients like niacinamide and glycerin, which help improve skin hydration and pigmentation.
What is the difference between Simple and Asarai?
Simple offers a wide range of fragrance-free products on this page, like the Kind to Skin Soothing Facial Toner which achieves a Superior fit for mature skin, whereas Asarai features just one product, the Earth Tones Face Mask. Simple includes key ingredients like niacinamide and glycerin, which help with hydration and pigmentation.
The British Journal of Dermatology, 2002Clinical, Cosmetic and Investigational Dermatology, 2017
Which is more affordable, Simple or Asarai?
Simple features lightweight and value-friendly moisturizers among the products on this page, whereas Asarai does not highlight affordability. Niacinamide helps improve skin appearance.
Which causes fewer breakouts, Simple or Asarai?
Simple features products on this page that shoppers often note to cause breakouts or irritations, while Asarai has no such feedback listed.
When was each skincare brand founded and where are they based?
Simple was founded in 1960 in the United Kingdom, while Asarai was founded in 2018 with its location not specified.
How many products from each brand are featured on the comparison page?
Simple has six products featured on this page, while Asarai has just one. Reviewers note that Simple offers lightweight, value-friendly moisturizers and gentle makeup removers.
Which brand offers products with a Superior Lovi fit level for specific skin types?
Simple offers products with a Superior Lovi fit level, specifically for mature skin using its Kind to Skin Soothing Facial Toner. Asarai does not have any products with a Superior fit level on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
