Simple vs the purest
Simple and the purest are skincare lines that offer gentle moisturizers, cleansers, makeup removers, and toners. Simple is a British brand founded in 1960 and owned by Unilever PLC since 2011, incorporating niacinamide and glycerin to suit acne-prone skin and mature skin best. Meanwhile, the brand is cherished for thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While the former features specific treatments for dark spots and aging signs, both provide reliable daily support through consistent, understated performance.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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This page compares some of the most popular Simple and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or the purest: which is better?
Simple is the better choice on this page because its products on this page are fragrance-free and feature key ingredients like glycerin, which helps hydrate the skin. Lovi rates Simple with High fits for sensitive skin, while the purest includes fragrance in its solutions.
What is the difference between Simple and the purest?
Simple offers a wide range of fragrance-free products on this page with High to Superior Lovi fits for sensitive and dry skin, whereas the purest features only one moisturizer containing fragrance and lower fits for those skin types. Simple relies on key ingredients like glycerin to help hydrate the skin. Glycerin helps improve skin hydration and barrier function.
Simple or the purest: which moisturizer is better?
Simple features a wider range of moisturizers with average Lovi fit levels across different skin types, while the purest offers fewer options. Glycerin helps provide moisture in the products on this page.
Which is more affordable, Simple or the purest?
Simple features lightweight and value-friendly moisturizers on this page, whereas pricing details for the purest are not highlighted.
Which causes fewer breakouts, Simple or the purest?
Simple may cause breakouts or irritations as reviewers often note, while the products on this page for the purest do not mention this issue.
When was each brand founded and who owns them?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, while the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.
Which brand offers products with fragrance, and which brand is fragrance-free across its page?
The purest offers a product with fragrance, while Simple provides products that are entirely fragrance-free across the products on this page.
What are the main key ingredients found across Simple products?
Simple features niacinamide and glycerin as key ingredients across the products on this page. Niacinamide helps reduce cutaneous pigmentation and skin aging, while glycerin helps provide moisture and maintain barrier function.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
