Simple vs facefacts
Simple and facefacts are British skincare brands offering nourishing daily care through distinct formulations. Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners that thoughtfully incorporate niacinamide and glycerin, while facefacts is loved for its nourishing cleansers and targeted formulas. The former suits acne-prone skin and mature skin best, whereas the latter suits dry, normal, and combination skin best. Ultimately, both differ in their founding eras, corporate owners, and core ingredient strategies.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.
This page compares some of the most popular Simple and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or facefacts: which is better?
Simple is the better choice on this page because it offers a much wider range of products, including high-fit options for sensitive skin, mature skin, and dark spots, whereas facefacts lists only one cleanser. Glycerin, found in Simple products, helps hydrate the skin.
What is the difference between Simple and facefacts?
Simple offers a broad variety of fragrance-free cleansers, makeup removers, toners, and moisturizers featuring niacinamide and glycerin, achieving a High Lovi fit for sensitive skin with its Kind to Skin Soothing Facial Toner. In contrast, facefacts features a single product on this page, the Hydrating Gentle Cleanser, which also lists no fragrance and attains a High Lovi fit for sensitive skin.
Simple or facefacts: which cleanser is better?
Simple offers the Refreshing Facial Wash with an Average fit for acne-prone, oily, and sensitive skin, though it has a Low fit for dry skin, while facefacts provides the Hydrating Gentle Cleanser with a High fit for dry, sensitive, acne-prone, and mature skin.
Which is more affordable, Simple or facefacts?
Simple features lightweight and value-friendly moisturizers, while the products on this page for facefacts do not have enough pricing feedback to compare. Glycerin helps maintain skin hydration.
Which causes fewer breakouts, Simple or facefacts?
Simple features products on this page such as Micellar Cleansing Water that rate an Average fit for acne-prone skin, while facefacts offers a cleanser rated High for acne-prone skin. Reviewers note that Simple products can sometimes cause breakouts or irritations.
How do the founding years and corporate ownerships of Simple and facefacts compare?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas facefacts was founded in 2019 in the United Kingdom and is owned by Brand Masters B.V. as of 2026.
Which brand offers more products for dry and sensitive skin based on the provided Lovi fit levels?
Simple offers more products for dry and sensitive skin on this page, achieving High Lovi fit levels for several makeup removers and toners compared to facefacts. Glycerin helps provide hydration in these formulations.
What are the main differences in the key ingredients and fragrance listings between Simple and facefacts products?
Simple products feature niacinamide and glycerin as key ingredients across the range, whereas the facefacts products on this page do not list them. Both brands offer no fragrance in every product on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
