Simple and NIOD are well-regarded skincare names representing very different approaches to daily routines. The British brand founded in 1960 offers gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin to suit acne-prone and mature skin, while the Canadian brand established in 2015 provides advanced serums and balancing toners with sophisticated formulas for mature, sensitive, and dry skin types. Both companies deliver thoughtful care, though the former focuses on nurturing essentials and the latter pursues scientifically rigorous results.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple offers more varied options for daily use, while NIOD provides specialized serums like Modulating Glucosides. Glycerin in Simple helps maintain hydration, supported by clinical studies.
Simple offers budget-friendly cleansers, makeup removers, and moisturizers that feature niacinamide and glycerin, and Lovi rates its Kind to Skin Soothing Facial Toner as a Superior fit for mature skin. In comparison, NIOD provides specialized serums and toners like Modulating Glucosides, which Lovi rates as a High fit for sensitive and dry skin.
Simple features budget-friendly moisturizers, while NIOD offers specialized serums at a higher price point. Glycerin helps provide hydration in Simple products.
Simple offers products that help with various skin needs, but reviewers note that the products on this page sometimes cause breakouts or irritations. NIOD features items like Modulating Glucosides, which has a High fit for acne-prone skin, though user feedback on breakouts is limited.
Which skincare brand has been around longer and where was it founded?
Simple has been around longer, having been founded in the United Kingdom in 1960, whereas NIOD was founded in Canada in 2015.
Do either Simple or NIOD products contain fragrance?
Every product from both Simple and NIOD on this page lists no fragrance in its ingredients.
Which parent company currently owns NIOD?
NIOD is currently owned by The Estée Lauder Companies Inc.
Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
