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NIVEA vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Simple are two well-established skincare lines founded in Germany and Britain, respectively, that offer reliable daily essentials for varied complexions. NIVEA is known for sunscreens, targeted serums, and nourishing moisturizers featuring glycerin, while the British brand is beloved for gentle moisturizers, makeup removers, cleansers, and toners incorporating niacinamide and glycerin. Both brands suit sensitive, acne-prone, and mature skin best, though they differ in their heritage, ownership, and specific hero formulations like sun protection versus micellar waters.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular NIVEA and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Simple products

People Say

NIVEASimple
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Doesn't burn my eyes — Simple Refreshing Facial Wash”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
  • Value and Affordability Often MentionedOften Mentioned
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
  • Sensitivity and Gentle Formula Not notedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Fragrance and Scent Often MentionedSometimes Noted
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy or Sticky Residue Often MentionedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Simple routines for dry skin

See multi-brand routine · 99% fit

NIVEA vs Simple routines for oily skin

See multi-brand routine · 95% fit

NIVEA vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

NIVEA or Simple: which is better?

Both NIVEA and Simple provide an equal fit across all skin types on this page. Reviewers note that Simple does better for sensitivity and gentle formulas, while NIVEA does better for fragrance and scent.

What is the difference between NIVEA and Simple?

Simple offers fragrance-free products and is recognized for better sensitivity and gentle formula performance on this page, whereas NIVEA includes fragrance in some of its range and features better fragrance and scent options. Both brands achieve equal high routine fit levels across all skin types.

NIVEA or Simple for dry skin?

Both NIVEA and Simple are a High fit for dry skin on Lovi. Glycerin is a key ingredient across the products on this page to help moisturize dry skin.

NIVEA or Simple: which moisturizer is better?

Both brands offer moisturizers on this page that provide equal fit levels across various skin types. Simple features fragrance-free options like its Hydrating Light Moisturiser, whereas NIVEA includes glycerin across its moisturizers and offers deep hydration.

Skin Pharmacology and Physiology, 2012

Which is more affordable, NIVEA or Simple?

Both brands are equally affordable, as the products on this page match in value and affordability.

Which brand has more fragrance-free products, NIVEA or Simple?

Simple has more fragrance-free products on this page, as every Simple product lists no fragrance in its ingredients compared to only 3 of 9 NIVEA products.

Which brand is better for sensitive-skin-friendly makeup removers, NIVEA or Simple?

Simple does better for sensitive-skin-friendly makeup removers. Reviewers often mention its products on this page as gentle and sensitive-skin-friendly makeup removers.

Which brand is better for cleansing and makeup removal, NIVEA or Simple?

Simple is better for cleansing and makeup removal than NIVEA based on reviewer feedback on this page. Simple offers gentle, sensitive-skin-friendly makeup removers that are noted as effective for daily use.

NIVEA or Simple for oily skin?

Both NIVEA and Simple achieve a High routine fit for oily skin on this page. NIVEA features blemish-clearing serums and sunscreens well suited for this skin type, while Simple provides fragrance-free options like micellar cleansing water.

NIVEA or Simple for sensitive skin?

Both NIVEA and Simple are a High fit for sensitive skin on Lovi. Simple offers fragrance-free formulas, while NIVEA includes fragrance in some products on this page.

NIVEA or Simple for acne-prone skin?

Both NIVEA and Simple provide a high Lovi fit for acne-prone skin. Simple features fragrance-free formulations, whereas NIVEA offers blemish-clearing serums that reviewers frequently mention.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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