🇦🇺Australia

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its sophisticated moisturizers, gentle cleansers, protective sunscreens, nourishing serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and oily skin best, owing to their balanced formulations. The brand features standout products for particular concerns, including the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous preparations, its key ingredients do much for the skin, as research demonstrates that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Shiseido is a good match for oily skin, as Lovi rates the Shiseido-focused routine High for oily skin. Reviewers mostly mention that the brand provides efficient cleansers and deep hydration.

Is Shiseido worth it?

Shiseido is worth considering for its deep hydration and luxurious textures, though the Shiseido products on this page come with a high price point and strong fragrance. Lovi rates the brand-focused routine High for sensitive skin, oily skin, and combination skin, but only Average for dry skin.

What are Shiseido's best products?

Shiseido's best products depend on your skin type, with options like Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream rating Superior for mature skin. Lovi rates the brand's overall fit as High for sensitive skin, oily skin, and combination skin.

Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best Shiseido moisturizer for dry skin, followed by Benefiance Wrinkle Smoothing Cream Enriched and Bio-Performance Skin Filler. Lovi rates the first two High and the third Average for dry skin.

Does Shiseido cause breakouts?

Shiseido products on this page may sometimes cause skin irritation or breakouts, as reviewers occasionally note skin issues and some formulas include strong fragrance. Lovi rates acne-prone skin fit as High for Benefiance Wrinkle Smoothing Cream Enriched and Essential Energy Hydrating Cream, while other items like Bio-Performance Advanced Super Revitalizing Cream carry a warning for acne-prone skin.

Is Shiseido fragrance-free?

No, Shiseido is not fragrance-free, as many products on this page contain fragrance. Reviewers often note a strong fragrance across the Shiseido products on this page.

What are the key ingredients in Shiseido products?

Shiseido products on this page commonly feature glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and provides deep hydration.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

Lovi rates the Shiseido-focused routine Average for dry skin, High for oily skin, High for sensitive skin, High for combination skin, and High for acne-prone skin. For a dry skin routine, Shiseido features a morning regimen of Deep Cleansing Foam, Eudermine Revitalizing Essence, Essential Energy Hydrating Cream, and a sunscreen, followed by a similar cleansing and moisturizing evening routine with Ultimune Power Infusing Concentrate.

Where can I buy Shiseido, and how much does it cost?

Shiseido is available at Australian stores featured on this page, with prices ranging from A$82.00 to A$119.50 and most items falling between A$90.01 and A$107.95.

What are good alternatives to Shiseido?

Good alternatives to Shiseido include Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair, which all have dedicated pages on Lovi. Biore-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming Shiseido's routines for those skin types.

Shiseido vs Biore: which is better?

Shiseido is a good choice for people with sensitive, oily, and mature skin, with Lovi rating Shiseido-focused routines High for sensitive and oily skin and Average for dry skin. However, Biore may suit some routines better, as Lovi rates Biore-focused routines Superior across dry, oily, sensitive, combination, and acne-prone skin.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Shiseido is a mixed choice for dry skin, as Lovi rates the Shiseido-focused routine Average for dry skin. Reviewers often mention deep hydration across the Shiseido products on this page, but some formulas may carry a risk of skin irritation.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

For oily skin, Lovi rates Deep Cleansing Foam as High, Clarifying Cleansing Foam as Average, and Complete Cleansing Microfoam as Low.

Is Shiseido good for sensitive skin?

Yes, Shiseido is well-suited for sensitive skin, as Lovi rates the brand-focused routine High for sensitive skin. Reviewers frequently note that the Shiseido products on this page provide deep hydration, though some formulas contain strong fragrance.

Which Shiseido sunscreen is best for sensitive skin?

Shiseido rates Benefiance Wrinkle Smoothing Day Cream as the best sunscreen for sensitive skin, followed by Essential Energy Hydrating Day Cream and Ultimate Sun Protector Lotion. Lovi rates the fit for sensitive skin as Superior for the first, High for the second, and Average for the third.

Is Shiseido good for acne-prone skin?

Yes, Shiseido is good for acne-prone skin because Lovi rates the Shiseido-focused routine High for acne-prone skin. The Shiseido products on this page help provide deep hydration and efficient cleansing.

Is Shiseido good for skin with dark spots?

Shiseido offers multiple products that help with dark spots, such as the White Lucent Brightening Gel Cream and Eudermine Revitalizing Essence, which both rate High for skin with dark spots. Lovi rates the brand-focused routines Average to High for this concern across different skin types. Reviewers often mention that Shiseido products help improve radiance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Shiseido good for mature skin?

Shiseido is a good option for mature skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention that the brand's moisturizers help smooth lines and firm the skin.

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play