🇫🇷France

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous formulations, its key ingredients work effectively, as clinical study findings show that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Shiseido rates High for oily skin when following a brand-focused routine. Lovi rates the Deep Cleansing Foam High for oily skin, and the brand helps provide deep-cleansing and efficient cleansers.

Is Shiseido worth it?

Shiseido may be worth it for shoppers seeking deep hydration and firming moisturizers, though some reviewers note a high price point and strong fragrance. Lovi rates the Shiseido-focused routine High for sensitive, oily, and acne-prone skin.

Dermatologic Therapy, 2022

What are Shiseido's best products?

Shiseido's best products are the ones that rate highest for each skin type, such as Essential Energy Hydrating Cream, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Day Cream for dry and sensitive skin. Lovi rates these moisturizers High to Superior for hydration and smoothing lines, while some reviewers note they may carry a strong fragrance.

Dermatologic Therapy, 2022

Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best Shiseido moisturizer for dry skin, followed by Benefiance Wrinkle Smoothing Cream Enriched, while Bio-Performance Skin Filler is another option. Lovi rates the first two High for dry skin and the last Average.

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts for most users, as Lovi rates acne-prone skin High for several products on this page like the Essential Energy Hydrating Cream. However, reviewers sometimes note skin irritation, and the brand's heavy creams may cause issues for blemish-prone skin.

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as 15 out of 20 items list fragrance in their ingredients.

What are the key ingredients in Shiseido products?

Shiseido products on this page commonly feature glycerin and hyaluronic acid. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido routine for dry skin, Lovi rates the Shiseido-focused routine Average. The morning routine includes Clarifying Cleansing Foam, Eudermine Revitalizing Essence, Essential Energy Hydrating Cream, and a sunscreen. The evening routine adds Ultra Hyalon Cleansing Cream as a pre-cleanser and Ultimune Power Infusing Concentrate before the moisturizer.

Where can I buy Shiseido, and how much does it cost?

Shiseido is available in France through stores featured on this page, with prices ranging from €33.50 to €77.05 and most items falling between €39.64 and €54.10.

What are good alternatives to Shiseido?

Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair are good alternatives to Shiseido. Lovi rates Biore-focused routines High for dry skin, oily skin, sensitive skin, and acne-ropic skin, and Superior for combination skin.

Shiseido vs Biore: which is better?

Lovi rates Shiseido High for sensitive skin, but Biore rates High to Superior across most skin types like combination skin. Reviewers often mention high prices and strong fragrances for Shiseido products on this page.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Lovi rates Shiseido's routine Average for dry skin. Topical hyaluronic acid helps improve skin quality and signs of dryness.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

For oily skin, Deep Cleansing Foam rates High, Clarifying Cleansing Foam rates Average, and Complete Cleansing Microfoam rates Low.

Is Shiseido good for sensitive skin?

Yes, Shiseido is well-suited for sensitive skin and Lovi rates the brand-focused routine High for sensitive skin. Reviewers often mention the deep hydration and luxurious textures of the products, while some note occasional skin irritation.

Which Shiseido sunscreen is best for sensitive skin?

The Benefiance Wrinkle Smoothing Day Cream is the best Shiseido sunscreen for sensitive skin, followed by the Essential Energy Hydrating Day Cream and the Ultimate Sun Protector Lotion.

Is Shiseido good for acne-prone skin?

Yes, Shiseido is generally good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention that the cleansers provide efficient deep-cleansing, while key ingredients like glycerin and hyaluronic acid help keep skin hydrated without feeling heavy.

Dermatologic Therapy, 2022

Is Shiseido good for skin with dark spots?

Yes, Shiseido is well suited for skin with dark spots, as the brand features several products tailored for this concern, including Eudermine Revitalizing Essence and White Lucent Brightening Gel Cream. Lovi rates Shiseido High for skin with dark spots, and topical ingredients like niacinamide help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Shiseido good for mature skin?

Yes, Shiseido is well-suited for mature skin, which Lovi rates High for the brand's targeted routines. Reviewers frequently mention that its moisturizers help firm the skin and reduce the look of lines.

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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