🇮🇹Italy

Shu Uemura skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. Its products suit all skin types best, owing to their gentle and effective nature. The standout products for particular concerns include the cleansing oil, which is ideal for acne-prone skin. Users appreciate how these carefully balanced offerings maintain skin comfort.

This page covers some of the most popular Shu Uemura products; for the whole Shu Uemura range, with a fit score for every product, use the Lovi app.

Shu Uemura makeup removers and cleansing oils

Questions and answers

Is Shu Uemura worth it?

Shu Uemura is worth considering as a high-performing choice, since Lovi rates routines featuring the brand Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

What are Shu Uemura's best products?

Shu Uemura's best product on this page is the cleansing oil, which serves as a makeup remover. Lovi rates the Shu Uemura-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does Shu Uemura cause breakouts?

Shu Uemura products on this page are unlikely to cause breakouts because every product on this page lists no fragrance in its ingredients, though the cleansing oil is rated Caution for oily acne-prone skin.

The Journal of Investigative Dermatology, 2006

Is Shu Uemura fragrance-free?

Yes, every product on the Shu Uemura page lists no fragrance in its ingredients.

What are the key ingredients in Shu Uemura products?

Shu Uemura products feature key ingredients like camellia seed oil, which helps support the skin barrier, and squalane, which may assist in protecting skin from UV-related collagen loss.

Journal of Ethnopharmacology, 2007Molecules, 2025

How do I build a Shu Uemura skincare routine?

To build a Shu Uemura skincare routine, you start by using their cleansing oil to take off makeup. Lovi rates the Shu Uemura-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Where can I buy Shu Uemura, and how much does it cost?

Shu Uemura products are sold on this page in Italy, with prices starting from €40.00.

What are good alternatives to Shu Uemura?

Good alternatives to Shu Uemura that also have pages on Lovi include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC.

Shu Uemura vs Biore: which is better?

For dry skin, Lovi rates the Shu Uemura-focused routine Superior and the Biore-focused routine High. For oily skin, Lovi rates the Shu Uemura-focused routine Superior and the Biore-focused routine High. For sensitive skin, Lovi rates the Shu Uemura-focused routine Superior and the Biore-focused routine High.

Who owns Shu Uemura, and where is it from?

Shu Uemura is a Japanese brand founded in 1967, owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

Is Shu Uemura cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shu Uemura as cruelty-free.

Research behind Shu Uemura's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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