🇸🇬Singapore

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous formulations, its key ingredients work effectively, as clinical study findings show that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Shiseido is a good option for oily skin, as Lovi rates the Shiseido-focused routine High for oily skin. Reviewers often mention the lightweight and efficient moisturizers, though 15 of the 20 products on this page contain fragrance.

Is Shiseido worth it?

Shiseido is often considered worth it for shoppers seeking luxurious textures and deep hydration, though reviewers frequently mention a high price point and strong fragrance. Lovi rates Shiseido High for sensitive skin, mature skin, and skin with dark spots.

What are Shiseido's best products?

Shiseido's best products are those that rate highest across key skin types, such as the Benefiance Wrinkle Smoothing Day Cream, Essential Energy Hydrating Day Cream, and Benefiance Wrinkle Smoothing Cream Enriched. Reviewers often mention that these moisturizers help improve firmness and provide deep hydration, though the Shiseido products on this page frequently include strong fragrance.

Which Shiseido moisturizer is best for dry skin?

The best Shiseido moisturizer for dry skin is Essential Energy Hydrating Cream, which Lovi rates High. Benefiance Wrinkle Smoothing Cream Enriched is also rated High, while Bio-Performance Skin Filler is rated Average.

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts for most skin types, as Lovi rates acne-prone skin High for several of its cleansers and moisturizers like Essential Energy Hydrating Cream. However, reviewers sometimes note skin irritation, and the brand contains strong fragrances in 15 out of 20 products on this page.

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as fifteen out of the twenty items list a fragrance.

What are the key ingredients in Shiseido products?

Shiseido products on this page commonly feature glycerin and hyaluronic acid as their key ingredients. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning by washing with Clarifying Cleansing Foam, follow with Eudermine Revitalizing Essence, apply Essential Energy Hydrating Cream, and finish with a sunscreen. In the evening, use the same cleanser and moisturizer, adding Ultimune Power Infusing Concentrate after cleansing. Lovi rates the Shiseido-focused routine Average for dry skin.

Where can I buy Shiseido, and how much does it cost?

Shiseido products on this page are available in stores in Singapore. Prices range from S$9.25 to S$161.49, with most items priced between S$54.05 and S$112.29.

What are good alternatives to Shiseido?

Good alternatives to Shiseido include Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair, which all have dedicated pages on Lovi. Lovi rates Biore High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Shiseido vs Biore: which is better?

For dry skin, Lovi rates the Biore routine High and the Shiseido routine Average. For oily, sensitive, combination, and acne-prone skin, Lovi rates both brand routines High.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Lovi rates Shiseido's routine Average for dry skin. Hyaluronic acid helps improve skin hydration and softness.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

Deep Cleansing Foam is the best choice for oily skin, followed by Clarifying Cleansing Foam and Complete Cleansing Microfoam.

Is Shiseido good for sensitive skin?

Yes, Shiseido is well suited for sensitive skin, as Lovi rates the brand-focused routines High for sensitive skin. Reviewers often mention deep hydration and luxurious textures, though some note potential skin irritation.

Which Shiseido sunscreen is best for sensitive skin?

Benefiance Wrinkle Smoothing Day Cream is the best Shiseido sunscreen for sensitive skin, rating Superior. Essential Energy Hydrating Day Cream and Ultimate Sun Protector Lotion are also available, rating High and Average respectively.

Is Shiseido good for acne-prone skin?

Shiseido is a good option for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention that the products help provide deep hydration and efficient cleansing without clogging pores.

Is Shiseido good for skin with dark spots?

Shiseido is a good option for skin with dark spots, as the brand fits this skin type well and the Shiseido products on this page include key ingredients like hyaluronic acid and glycerin. Lovi rates skin with dark spots as High for several products, such as Eudermine Revitalizing Essence and Bio-Performance Skin Filler.

Dermatologic Therapy, 2022

Is Shiseido good for mature skin?

Yes, Shiseido is well suited for mature skin, and Lovi rates the Shiseido products on this page High to Superior for mature skin. Topical hyaluronic acid, found in key products, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play